Follow Jim Linkedin Twitter Facebook
Email Jim Email
Marketing & Sales
Oct 27, 2017

The Skinny On Dense Content

Sponsored Content provided by Jim Ellis - Vice President, Account Director, Signal

In a world where attention spans have fallen to mere seconds, every word counts – and high-quality writing makes the difference.
 
Enter “dense” content, which offers readers “a lot of good, perceived value in a little bit of time.” Professionally written, dense content helps you tell the best story. It also serves up SEO, usability and lead generation benefits.
 
Here’s what you need to know.


The Basics

Forbes magazine notes that “a new trend may ignore length entirely, focusing on providing as much information as possible in the smallest possible space – dense content – to appeal to readers.” (Some may say that the emoji is the perfect dense content, but don’t scrap the English language just yet!)
 
Dense content combines the best of both snackable and long-form content. Think of it as “snackable done right.”
 
  •  works well because people generally don’t have time for long reads
  •  offers a valuable in-depth, authoritative exploration of a topic

The Benefits

Snackable but low-quality fluff doesn’t provide value. People don’t read it – and they certainly don’t share or link to it.
 
High-quality dense content, on the other hand, gets much higher engagement from your audience. When you pepper it with the right keywords, it also helps your websites rank higher. Bonus: Easy-to-read dense content also increases your site’s usability/accessibility.
 
Long-form content has strong educational and thought leadership value. Consider using dense content as a feeder, driving potential leads to fill out a form for a longer content offer, such as an e-book or white paper. When your feeder is high-quality, you earn respect with readers and pique their interest in more content.



How To Write Dense Content

 
Always remember, quality is more important than quantity – especially when it comes to content marketing.

Jim Ellis has over 20 years of experience in marketing strategy and implementation throughout a variety of industry sectors. Since 1999 he has been with Signal, a digital agency based in Wilmington and Raleigh, North Carolina. Signal has proven strengths serving as the “local agency” for global companies, generating solid results in web design, brand identity, mobile app development, digital strategy and more. Jim provides counsel to many of the agency’s largest clients with an eye toward integrated communications and a vast knowledge of both traditional and modern practices. As a songwriter and musician with a business degree, he believes his artistic/corporate “dual personality” gives him added perspective to be an effective liaison between clients and Signal’s talented creative team. Originally from Ohio, Jim graduated from the University of Richmond with a B.S. in Business Administration.
 

Signal remarketing d02 jgartboard1
Ico insights

INSIGHTS

SPONSORS' CONTENT
Burrus rob headshot 300x300

Welcome Richard J. Walsh

Robert Burrus - Cameron School of Business - UNC-Wilmington
Infinity 891835159

What is EMV and Am I Liable?

Kyle Thorpe - Infinity Payment Systems
Deedee gasch

Ten Questions with Laurie King, Vice President, Director of Corporate Relations at MCO Transport, Inc.

Deedee Gasch - Cranfill Sumner & Hartzog LLP

Trending News

Hello Again, Henrietta: New Dinner Cruise Boat Floats Into Downtown Wilmington

Cece Nunn - May 21, 2019

Wheelz Pizza Aims To Revolutionize Pizza Delivery

Jessica Maurer - May 22, 2019

On Park Avenue In Wilmington, Developers Plan One-bedroom Apartments

Cece Nunn - May 21, 2019

In Wilmington, Lidl Store Under Construction, Set To Be Done By August

Johanna Cano - May 20, 2019

New Businesses, Dwellings Spring Up In Carolina Beach

Cece Nunn - May 20, 2019

In The Current Issue

Battleship North Carolina Unveils Its New Dock

A new dock will give Battleship North Carolina visitors a fresh angle to experience the World War II vessel, moored at 1 Battleship Road....


WAHA Kicks Off Membership Drive

The Wilmington Area Hospitality Association (WAHA) kicked off its annual membership drive May 15 at an event at the Embassy Suites by Hilton...


MADE: Churning Out Profits

All the company’s handcrafted sandwiches are made in Wilmington, starting with homemade cookies and small-batch ice cream....

Book On Business

The 2019 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`
Transporting the Future - Power Breakfast 3.12.2019
Health Care Heroes 2018