Follow Jim Linkedin Twitter Facebook
Email Jim Email
Marketing & Sales
Feb 26, 2018

Digital Tools for Every Funnel Stage

Sponsored Content provided by Jim Ellis - Vice President, Account Director, Signal

When you have just a moment to capture someone’s eye, interactive digital content is a terrific hook. 
 
Studies show that interactive content is reusable, helps nurture leads and aids in retention of your message.
 
Consider great digital tools like the examples below to help customers “live” your brand at every stage of the sales funnel.
 

Awareness

When you’re looking to build awareness, even the simplest digital tool can add zing – and make your brand memorable. Quizzes are a popular way to create awareness early on. With a little more work, attention-grabbing photo or social collages are a stellar way to allow people to explore your product or service.

#NotAfraidtoWork: User-generated content highlights photos and stories about hardworking people and tools for a unique digital and social experience.

Engagement 

Configurators, selection engines and other tools allow prospects to explore available product options. They also strengthen your value proposition. We also like using assessments and calculators at this stage of the game – entering information and learning about tangible benefits has high engagement value.

Cree Product Selector: The interactive tool takes users through a series of questions to help choose between numerous product options.

Lead Generation 

Tempting prospects with helpful information is the soul of content marketing. And interactive digital tools help cement the connection.  At this stage, we recommend cool tools like interactive infographics and interactive whitepapers to offer helpful education, data and thought leadership.

GE Selector / Value Calculator: A product selector tool with embedded calculators helps customers access immediate pricing estimates and value calculations.

Lead Nurturing

At this stage, you know prospects are interested. The right digital tool can gather measurable data about potential clients and their needs – allowing you to follow up with targeted information. Try games, assessments and calculators here.

SnapApp Content Land Game: The fun, data-driven game educates users about the value of interactivity and gathers useful lead information.

Sales

When it’s time to make the sale, interactive tools can assist customers over the finish line with content such as interactive catalogs or solution planners. Lookbooks and tours can be another tool to use at the sales stage, making it easy for prospects to move from exploration to purchase.

Nuclear Energy Services App: An engaging iPad app showcases GE’s service offerings in nuclear plant safety and maintenance.

Retention

Improve customers’ experience over the long term with any of the tools to expand on your brand and help customers learn about products. 

Fly Delta Mobile App: This app offers customers a map view of the last scanned location of their checked luggage, giving them a sense of confidence and control.

Thinking about a new digital tool to capture and engage customers? Learn about Signal’s proven process here.
 
Jim Ellis has over 20 years of experience in marketing strategy and implementation throughout a variety of industry sectors. Since 1999 he has been with Signal, a digital agency based in Wilmington and Raleigh, North Carolina. Signal has proven strengths serving as the “local agency” for global companies, generating solid results in web design, brand identity, mobile app development, digital strategy and more. Jim provides counsel to many of the agency’s largest clients with an eye toward integrated communications and a vast knowledge of both traditional and modern practices. As a songwriter and musician with a business degree, he believes his artistic/corporate “dual personality” gives him added perspective to be an effective liaison between clients and Signal’s talented creative team. Originally from Ohio, Jim graduated from the University of Richmond with a B.S. in Business Administration.
 

Signal remarketing d02 jgartboard1
Ico insights

INSIGHTS

SPONSORS' CONTENT
Rob20beale2 311791810

The Key to Project Success

Rob Beale - W.M. Jordan Company
Dallas headshot 300x300

Whether You Sell Your Business or Not, the Planning Is the Same

Dallas Romanowski - Cornerstone Business Advisors
Fredheadshot 5119113348

5 Ways to Ensure Long-Lasting, Quality Window Treatments

Fred Kumpel - Strickland's Home

In The Current Issue

Officials Forecast Hot Summer Travel Season

Marketing efforts by the Wilmington and Beaches Convention & Visitors Bureau (CVB), coupled with mended tourist attractions, are behind the...


Curiosity Sparks Engineer's Career

On a day in Wilmington about four decades ago, elementary school student Ron Sparks asked a pharmacist a question, then watched as the blood...


Trattoria On Market St. Savors Popularity

The eggplant Parmesan is so popular at Rosalie’s Trattoria, the restaurant can’t keep the vegetable in stock, said owner Al Cervini....

Book On Business

The 2019 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`
Transporting the Future - Power Breakfast 3.12.2019
Health Care Heroes 2018