Jim Ellis has more than 20 years of experience in marketing strategy and implementation throughout a variety of industry sectors. Since 1999, he has been with Signal, a digital agency based in Wilmington and Raleigh, North Carolin
Considering a video for an upcoming industry event? Clients often engage us to create corporate videos – sometimes called “screensavers” – to get attendees’ attention at ...
If you’re looking for a new digital agency, chances are that you’re either unhappy with your current agency, or looking to supplement an unmet need on your team, and you want to explore op ...
Did you know that watching videos made up 69 percent of all global consumer internet traffic in 2017? That’s why your company has to have at least one stake in the ground with a good c ...
The best brand stories depend on a genuine human connection and exceptional experience – and there’s no better way to create that bond than video. Live and motion content will con ...
Connectivity is accelerating our lives, and marketers must keep up by working smarter. The trend encourages convenience as the bottom line – delivering value to customers as quickly as ...
Signal, my digital agency, has had the opportunity to work with some of the world’s largest brands, as well as many businesses based right here in Wilmington. No matter how large or sma ...
You’ve invested time and money in website UX optimization, conducting a site audit and creating a new information architecture and UI. Don’t forget the final and most critical ste ...
The structural design of your website, aka informational architecture, is critical to UX optimization. Visitors who can’t find what they need while navigating will become frustrated &nd ...
A/B testing isn’t making marketers very happy. Once a promising solution to website optimization, A/B testing is now seen as faulty, time-consuming and difficult. While setting up A/B t ...
In the wake of the recent Facebook data privacy scandal, the company is changing the way its popular Custom Audiences feature works. If you’re a marketer who uses Custom Audiences to ta ...
You invest a lot of time on the user experience (UX) of your websites and apps. But what about your emails? They’re a critical touchpoint on the journey, so emails that offer the best possible e ...
Reduce, reuse… repurpose your content! Marketing content costs time, effort and money to create, so make sure to wring as much value as you can out of it. Take that presentation or whi ...
When you have just a moment to capture someone’s eye, interactive digital content is a terrific hook. Studies show that interactive content is reusable, helps nurture leads a ...
Today’s online ecosystem is increasingly sophisticated and complex, making audience targeting and customer experience (CX) insanely important. Success lies in having a deep understandin ...
The end of the year is the time to reflect on progress and plan for the future. At Signal, our customer satisfaction survey is a critical part of this process. Our customer survey offers ...
A rose by any other name, right? Not if that name doesn’t come with a great logo. This visual representation of your company showcases your unique identity to potential customers and fans. It ...
In a world where attention spans have fallen to mere seconds, every word counts – and high-quality writing makes the difference. Enter “dense” content, which offers readers ...
Staying above the endless stream of social media noise is hard work. To keep your audiences engaged, you need to share interesting content constantly. What’s a busy social media manager ...
There’s a special sauce that can take your marketing emails from meh to marvelous. And that’s critically important in a world where American adults say they s ...
Did you know that one in five adults in the United States has a disability? People with disabilities need the internet for daily living, as we all do. Making the web accessible is the right t ...
Today’s job seekers aren’t focused on newspaper classified ads anymore. Naturally, they’re looking at online job listings and corporate website careers pages, as well as searching fo ...
Two fundamental tools can be used to help define and improve your Customer Experience (CX). It All Starts With Personas Personas are representations of ideal customers based on your mar ...
Google and others are continuing their ongoing push to help make the web more secure. We are seeing the steady adoption of HTTPS – evidenced by the fact that half of page 1 results on Google are ...
Data visualization is at a watershed moment. You can’t throw a rock without hitting a new data visualization program, but we’re far from reaching what Visual Matters calls “peak data ...
People come to tradeshows and conferences to network and to learn. They also come for a more tangible, personal connection to a brand – something you just can’t get online. Forbes ...
Video is critical to any marketing campaign and it’s just getting more prevalent. Seventy-four percent of all internet traffic is predicted to be video in 2017, and studies show that merely usin ...
The Oxford Dictionary named “post-truth” the international word of 2016, leading The Washington Post to declare truth dead and facts, passé. We contend that the truth is ve ...
User testing is part of any sound user experience, or UX, strategy. It’s designed to increase the quality of a person’s interaction with your website, system, product or service. ...
The Americans with Disabilities Act (ADA) prohibits discrimination against people with disabilities in employment, transportation, public accommodation, communications and governmental activities. &n ...
Happy New Year! The tree is down, the decorations have been put away and all that’s left of the holidays is your list of New Year’s resolutions. Is one of those resolutions &ldquo ...
On your website, do you use gated content as a way to collect email addresses and other information from visitors? At Signal, our practice is to freely offer content downloads and access – al ...
Most visitors will decide within seconds whether to stay on a page. In fact, some of you may have already decided to leave this page. It just goes to show you that brands need to work harder ...
Over the last few years, we’ve been engaged in a lot of agile web development projects. Agile development is all about keeping the needs of the customer at the forefront - and about getting work ...
Riverlights Could Add 73 More Townhomes To Mix, Site Plans Show
Staff Reports
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Apr 18, 2024
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Game Over For Michael Jordan Museum At Project Grace
Audrey Elsberry
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Apr 19, 2024
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City Approvals Push Forward Plans For Former Wilmington Fire Stations
Emma Dill
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Apr 17, 2024
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Surf City Embarks On Park’s Construction
Cece Nunn
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Apr 19, 2024
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Taking Marine Science On The Road
Lynda Van Kuren
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Apr 19, 2024
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Lydia Thomas, program manager for the Center for Innovation and Entrepreneurship at UNCW, shares her top info and tech picks....
Michelle Penczak, who lives in Pender County, built her own solution with Squared Away, her company that now employs over 400 virtual assist...
“Our little town, especially the mainland area, is growing by leaps and bounds. So having somewhere else besides the beach for kids to go an...
The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.
