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Jim Ellis

Vice President, Account Director, Signal
BIO

Jim Ellis has more than 20 years of experience in marketing strategy and implementation throughout a variety of industry sectors. Since 1999, he has been with Signal, a digital agency based in Wilmington and Raleigh, North Carolin  

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Marketing & Sales
Aug 1, 2018

Ensure Optimal UX with User Testing

You’ve invested time and money in website UX optimization, conducting a site audit and creating a new information architecture and UI.   Don’t forget the final and most critical ste ...

Marketing & Sales
Jul 17, 2018

Create a Better User Experience with Card Sorting

The structural design of your website, aka informational architecture, is critical to UX optimization.   Visitors who can’t find what they need while navigating will become frustrated &nd ...

Marketing & Sales
Jul 2, 2018

Reconsider A/B Testing

A/B testing isn’t making marketers very happy.   Once a promising solution to website optimization, A/B testing is now seen as faulty, time-consuming and difficult. While setting up A/B t ...

Marketing & Sales
May 24, 2018

Facebook Ads: What’s Changing

In the wake of the recent Facebook data privacy scandal, the company is changing the way its popular Custom Audiences feature works.   If you’re a marketer who uses Custom Audiences to ta ...

Marketing & Sales
Mar 23, 2018

Best Practices for UX in Email Design

You invest a lot of time on the user experience (UX) of your websites and apps. But what about your emails? They’re a critical touchpoint on the journey, so emails that offer the best possible e ...

Marketing & Sales
Mar 2, 2018

Second Helpings:How to Repurpose Content

Reduce, reuse… repurpose your content!   Marketing content costs time, effort and money to create, so make sure to wring as much value as you can out of it. Take that presentation or whi ...

Marketing & Sales
Feb 26, 2018

Digital Tools for Every Funnel Stage

When you have just a moment to capture someone’s eye, interactive digital content is a terrific hook.    Studies show that interactive content is reusable, helps nurture leads a ...

Marketing & Sales
Feb 8, 2018

Gender and Generation Marketing

Today’s online ecosystem is increasingly sophisticated and complex, making audience targeting and customer experience (CX) insanely important.   Success lies in having a deep understandin ...

Marketing & Sales
Nov 29, 2017

Customer Survey Best Practices

The end of the year is the time to reflect on progress and plan for the future.   At Signal, our customer satisfaction survey is a critical part of this process. Our customer survey offers ...

Marketing & Sales
Nov 3, 2017

Even Good Logos “Go Bad”

A rose by any other name, right? Not if that name doesn’t come with a great logo. This visual representation of your company showcases your unique identity to potential customers and fans. It ...

Marketing & Sales
Oct 27, 2017

The Skinny On Dense Content

In a world where attention spans have fallen to mere seconds, every word counts – and high-quality writing makes the difference.   Enter “dense” content, which offers readers ...

Marketing & Sales
Oct 10, 2017

Switch From Cross-Posting To Cross-Promoting

Staying above the endless stream of social media noise is hard work. To keep your audiences engaged, you need to share interesting content constantly.   What’s a busy social media manager ...

Marketing & Sales
Aug 25, 2017

Email Marketing: From Meh To Marvelous

There’s a special sauce that can take your marketing emails from meh to marvelous.    And that’s critically important in a world where American adults say they s ...

Marketing & Sales
Jul 21, 2017

Court Ruling Makes Web Accessibility A Top Priority

Did you know that one in five adults in the United States has a disability?   People with disabilities need the internet for daily living, as we all do. Making the web accessible is the right t ...

Marketing & Sales
Jun 27, 2017

Five Best Practices For Social Outreach To Job Candidates

Today’s job seekers aren’t focused on newspaper classified ads anymore. Naturally, they’re looking at online job listings and corporate website careers pages, as well as searching fo ...

Marketing & Sales
Jun 1, 2017

Tools To Improve Your Customer Experience

Two fundamental tools can be used to help define and improve your Customer Experience (CX).   It All Starts With Personas Personas are representations of ideal customers based on your mar ...

Marketing & Sales
May 1, 2017

HTTPS and SSL: Do You Need to Secure Your Site?

Google and others are continuing their ongoing push to help make the web more secure. We are seeing the steady adoption of HTTPS – evidenced by the fact that half of page 1 results on Google are ...

Marketing & Sales
Apr 21, 2017

A Fresh Take On Data Visualization

Data visualization is at a watershed moment. You can’t throw a rock without hitting a new data visualization program, but we’re far from reaching what Visual Matters calls “peak data ...

Marketing & Sales
Apr 10, 2017

Six Tips For An Unforgettable Tradeshow Booth

People come to tradeshows and conferences to network and to learn. They also come for a more tangible, personal connection to a brand – something you just can’t get online.   Forbes ...

Marketing & Sales
Mar 17, 2017

Why You Should Add Live Streaming To Your Marketing

Video is critical to any marketing campaign and it’s just getting more prevalent. Seventy-four percent of all internet traffic is predicted to be video in 2017, and studies show that merely usin ...

Marketing & Sales
Mar 7, 2017

Proof Points: Walking The Talk

The Oxford Dictionary named “post-truth” the international word of 2016, leading The Washington Post to declare truth dead and facts, passé.   We contend that the truth is ve ...

Marketing & Sales
Feb 15, 2017

User Testing In Five Steps

User testing is part of any sound user experience, or UX, strategy. It’s designed to increase the quality of a person’s interaction with your website, system, product or service.   ...

Marketing & Sales
Feb 3, 2017

ADA-Compliant Websites: What You Need to Know

The Americans with Disabilities Act (ADA) prohibits discrimination against people with disabilities in employment, transportation, public accommodation, communications and governmental activities. &n ...

Marketing & Sales
Jan 19, 2017

Top 5 Marketing Trends For 2017

Happy New Year!   The tree is down, the decorations have been put away and all that’s left of the holidays is your list of New Year’s resolutions. Is one of those resolutions &ldquo ...

Marketing & Sales
Dec 8, 2016

To Gate Or Not To Gate Your Content?

On your website, do you use gated content as a way to collect email addresses and other information from visitors? At Signal, our practice is to freely offer content downloads and access – al ...

Marketing & Sales
Nov 15, 2016

An Introduction To UX

Most visitors will decide within seconds whether to stay on a page.   In fact, some of you may have already decided to leave this page. It just goes to show you that brands need to work harder ...

Marketing & Sales
Nov 1, 2016

Five Tips For Getting Effective Customer Feedback

Over the last few years, we’ve been engaged in a lot of agile web development projects. Agile development is all about keeping the needs of the customer at the forefront - and about getting work ...

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