Follow Neal Twitter Facebook
Email Neal Email
Residential Real Estate
Apr 15, 2015

How To Create And Market A Captivating Listing

Sponsored Content provided by Neal Johnson - Licensed Real Estate Broker , Network Real Estate

As a real estate professional, there are some days when I  spend the bulk of my time scheduling showings and completing paperwork. It may not be exciting work, but it's part of the job. Equally important is the time spent creating a captivating listing. From words to photos, a well-crafted listing can go a long way in eliminating much of the time and effort on behalf of the agent. As an experienced Realtor, here is the advice I give newcomers to our field on how to create and market a property listing efficiently.

Use the Right Words
 
The first sentence of your listing needs to be strong – the goal is to paint an overall picture of the home using words. It could be something like, “recently renovated single-family home located on a large, corner lot.” It’s important to be descriptive, succinct and honest, so as not to deceive buyers. The listing should highlight the most worthwhile features of a property. If a home includes stainless steel appliances, granite countertops or updated fixtures, the listing should mention it. Any aspect of the property that’s been recently replaced or upgraded is a wonderful selling point, especially when it comes to significant costs. Think roofs and HVACs. Fenced-in backyards, landscaping and other outdoor features are important areas to highlight for potential buyers as well. The listing should include appropriate adjectives that highlight the aesthetic appeal. Adding words such as “beautiful” or “updated” can make a world of difference in the minds of buyers.
 
Invest in Worthwhile Photos
 
There’s nothing worse than including bad photos of a nice home for sale. Enlisting the help of a professional photographer is an example of marketing dollars well-spent. Photos are often the first impression you can make on potential buyers, so why not invest in something that’s going to pique their interests? Before any photos are taken, by a professional or amateur, remove all clutter from living spaces. Organize any papers, gadgets and the like into baskets on bookshelves or tables. Make an attempt to depersonalize the space if at all possible – while homeowners may think their oversized wedding portrait canvas looks great above the mantle, it may deter others from being able to picture themselves in the home. Keep in mind that photographs should not include people or vehicles, which can distract a potential buyer from a home’s most important features.
 
Reach a Targeted Audience
 
Once you’ve mastered the art of your property listing, market it efficiently by reaching a relevant audience. If the home is priced high, the goal may be to reach a higher income, educated and perhaps older audience. If the home is priced low, it may be a perfect property to attract first-time homebuyers. Although it’s important to establish a targeted audience, never assume that someone outside the assumed demographic isn’t serious about purchasing the home. It’s the agent's duty to treat all financially qualified individuals with equal levels of respect and attention.
 
Consider the various media and publications the targeted audience consumes. Social media is a great place to start. An outlet such as Facebook appeals to a broad audience and offers a variety of ways to target specific users in advertising solutions. Placing an ad in a popular, local publication that appeals to the demographic could be a great investment as well.
 
Using appropriate descriptive language, including professional-looking photos, and marketing the listing to a targeted audience will no doubt attract interested buyers. With any luck, you’ll be sorting through offers and reviewing the best ones in no time. Make sure to choose an agency like Network Real Estate that stays up to date on the latest real estate trends and cutting-edge technology to ensure agents receive first-in-class tools and resources.
 
Neal Johnson is a CMCA, CRB, CNE and GRI-certified, licensed real estate broker at Network Real Estate, which has exclusively served a high volume of property sales and purchases in the greater Wilmington area for more than 30 years. With offices at College Road, Historic Downtown and Pleasure Island, Network’s brokers are widespread and well-versed in this marketplace, making Network a preferred real estate company for first-home buyers and beyond.

Other Posts from Neal Johnson

20489 networkrealestate insightsad final 121814105759
Ico insights

INSIGHTS

SPONSORS' CONTENT
Leath 683x10242

Gain Productivity With Great HR Practices

Lisa Leath - Leath HR Group
Lynnwhitecell hwconsulting headshot

Setting, Measuring, And Achieving Leadership Goals

Lynn Whitesell - Harris Whitesell Consulting
Chris coudriet

2020: A Year Of Action, Initiatives In New Hanover County

Chris Coudriet - New Hanover County Government

Trending News

Family-style Feasts With The Cousins

Jessica Maurer - Feb 21, 2020

Jumping January: Home Sales Off To Brisk Start

Cece Nunn - Feb 21, 2020

Wilmington Chamber Releases Its Public Policy Agenda For Year

Christina Haley O'Neal - Feb 21, 2020

Center Of Attention

Laura Moore - Feb 21, 2020

Coffee Connects Entrepreneurs

Johanna Cano - Feb 21, 2020

In The Current Issue

The Challenges Of B&Bs

Margi and Doug Erickson offer a laid-back atmosphere at the C.W. Worth House, a Victorian inn and bed and breakfast establishment in downtow...


Info Junkie: Jerry Coleman

Jerry Coleman, regional director of the Small Business Center at Cape Fear Community College, shares his top info and tech picks....


Coffee Connects Entrepreneurs

With plenty of coffee on hand, the Wilmington chapter of 1 Million Cups launched this month, with the goal of connecting and providing resou...

Book On Business

The 2020 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2019 Health Care Heroes
August 26, 2019 Power Breakfast: A Healthy Sale?
2019 WILMA Leadership Accelerator
2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`