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Marketing & Sales
Mar 15, 2016

Spring Cleaning Tips For Your Digital Life

Sponsored Content provided by Mike Duncan - CEO and Creative Director, Sage Island

The azaleas are blooming, the Atlantic is warming, and we’ve finally had a few 80-degree days. It is official: Spring has arrived in Wilmington. Naturally, the first thing you’re probably thinking about is spring cleaning. (No? Just me? Moving on …)   
Whether or not spring cleaning is the first thing on your mind, no one can deny that the transition to a new season is the perfect time to get organized and take care of all those little tasks you’ve been putting off. This year, we recommend that you take a break from sweeping the floors and packing up your winter clothes, and instead spend time cleaning up your digital life.
 
Many of us take an “out of sight, out of mind” approach to digital clutter. But in a world where the line between Internet and in real life is beginning to blur, those unorganized files, unopened apps, unwanted spam, and abandoned accounts can take their toll. If you want to improve your life, the speed of your computer, and the battery on your smartphone, cleaning up your digital life is a great place to start. Spring into it with these five tips:

  1. Weed out unused applications and files. Scroll through your smartphone and look at all the apps you downloaded. Now ask yourself: How many of those apps do you actually use? There are well over a million mobile apps in Google Play and iTunes, but according to Nielsen, the average person only uses about 26 apps per month. Delete any apps you don’t use regularly to save space on your smartphone, not to mention time and energy. Nielsen also reports that the average person spends roughly 37 hours per month using apps, which means there’s always a chance that keeping fewer apps on your phone will free up time for you to do other things.
     
  2. Back up your data. Once upon a time, we kept our photos in albums and our tax information in file cabinets. Today, all those artifacts are digital, scanned and saved to our hard drives or in the cloud. While nothing beats the convenience of accessing things when we need them, these digital systems aren’t always the most secure. Files can be deleted. Computers can be hacked. An electromagnetic pulse could wipe out civilization as we know it. Make sure you’re not relying on one third-party system to keep your valuables safe, and back up everything that matters most.
     
  3. Speaking of security, it’s time to change your passwords. When was the last time you changed your passwords? A month ago? A year ago? Never? You should do this regularly, and the changing of the seasons is a great reminder to keep things fresh and secure. According to a report by security company SplashData, the most commonly used passwords are “123456” and “password.” Friends, we can do better. In addition to changing your password every season, choose one that avoids names, places and dictionary words and uses a mix of capitalization, punctuation and numbers. Or you can use this tip from Lifehacker and choose a string of four random words. It’s up to you.
     
  4. Check your privacy settings. At some point, you’ve probably taken a quiz on Facebook or checked to see who unfollowed you on Twitter. Each time you use a third-party app through your social media accounts, you grant that app access to a slew of information about you and your contacts. Check your settings on Facebook and Twitter, and revoke access to anything you don’t use, don’t need or don’t recognize. If you’re worried about how private your accounts actually are, log out and then Google yourself and see what comes up. While most of us are (hopefully) past the point of posting incriminating or embarrassingly things online, it’s always a good idea to do a periodic check and make sure you’re putting your best face forward.
     
  5. Delete unused accounts. Remember Meerkat? Peach? Myspace? Your Tumblr account devoted to 17th-century poetry? Yeah, me neither. My point is that it’s easy to get excited about the next big thing. For some of us, staying on top of current trends is part of our job. Trends, however, don’t always pan out. Not every single website or app is going to be a good fit for your business, brand or lifestyle. Most of the time, we simply abandon those accounts and move on to the next bright and shiny thing. This is one form of digital clutter that can actually be a liability. For example, when the Heartbleed security bug hit two years ago, everyone rushed to change their passwords. The only problem was all those abandoned accounts. It’s hard to change a password when you don’t remember the account exists in the first place. One simple way to find and delete unused accounts is by using a simple trick from Lifehacker. Simply search the phrase “confirm your email” in your inbox and then delete everything that pops up. Simple, safe, secure and a great seasonal habit.
I hope these tips have given you some solid ideas for organizing your digital life. If you’d rather outsource these tasks so you can spend less time spring cleaning and more time enjoying the spring weather, contact Sage Island. Our marketing specialists know exactly how to keep your accounts in line and running smoothly through every season.
 
Mike Duncan co-founded Sage Island in 1997 and since then has evolved the agency’s scope to include marketing strategy, creative design, technical development and a wide range of digital marketing services. With an integrated approach that leverages the power and measurability of the internet, the savvy Sage Island team develops strategies, builds brands, writes killer copy and delivers to clients all over the world. And they have an awesome time doing it. Sage’s collaborative working environment keeps creativity and innovation at the heart of the concept. With a 17-year history in Wilmington and beyond, Sage Island shows no signs of slowing down. To learn how Sage Island can grow your business, check us out at www.sageisland.com. To stay updated on the latest in digital marketing, follow Sage Island on Facebook at www.facebook.com/SageIsland, and on Twitter at twitter.com/SageIsland.
 

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