Follow Mike Linkedin Twitter Facebook
Email Mike Email
Marketing & Sales
Jul 8, 2014

How LinkedIn Can Help Grow Your Business

Sponsored Content provided by Mike Duncan - CEO and Creative Director, Sage Island

More than 3 million companies have opted into LinkedIn’s Company Pages to connect with more than 300 million professionals. This means two things: more and more companies are allocating resources to this professional social network, and the incentive for companies to stand out is continually increasing.

This isn’t breaking news, of course. Competition is fiercer than ever, especially when it comes to social media marketing. To stand out, it is imperative for companies to think like a content marketer when it comes to developing quality content; establish brand identity through successful design; and continually set and measure social media goals. More than that, companies need to cover all of their bases to compete in the new digital marketing landscape. LinkedIn has unlimited potential for all types of businesses. Whether your company is a high-profile corporation or a startup, you can leverage LinkedIn to attract and engage with your target audience.

A few years back, LinkedIn was considered only to be for B2B businesses. Over time, however, the platform evolved to become the largest professional social network in the world, with both professionals and organizations sharing a wealth of information. The collaborative factor continues to be essential, and status updates keep us well connected and professionally in-the-know. LinkedIn Groups connect brands and individuals with a common interest, fostering a sense of community that allows anyone and everyone to contribute to productive conversations. These high-level qualities alone are what businesses are thriving on today: sharing valuable information, establishing expertise, making connections and building a community around their brands. 

Sounds like a pretty powerful network, no?

Building a LinkedIn Company Page is fairly straightforward, but optimization and strategy is oftentimes a struggle for companies – which is where Sage Island can offer strategic direction and execution. With the addition of LinkedIn Ads and Sponsored Updates, and the general trend toward paid advertising across social platforms, companies are left wondering where to allocate marketing dollars. Our advice? Consider your personas. LinkedIn Ads can specifically target your demographic by industry, geographic location, seniority, age, groups joined and more.

When it comes to developing your LinkedIn Company Page, paying attention to details can help ensure that people perceive your business as polished, professional and trustworthy. Be sure to use your company’s voice to thoughtfully and strategically complete each piece of your profile. Attract the right audience by using relevant keywords in your profile. (Remember, the most effective SEO tactics begin with keyword research.) How do your customers find you on the Web? What are they searching for? Develop a list of key phrases, and be sure to incorporate them into your company description. For visual appeal, use high-resolution, professional photos that tell your brand story. 

This network is designed for you and your business. Maximize it.

Once you’ve optimized your Company Page, it’s time to take the second step to building community: empowering your audience. And the best way to empower your audience is to give them a voice. Share news, tips and other insightful information, and ask what they think about your perspective. Remember it’s okay to be challenged or proven wrong. Social is all about humanizing your brand – being an approachable resource – and empowering those you serve with thoughtful content and mindful, meaningful engagement. Monitor your customer’s questions and be as helpful as possible as often as possible. Be strategic with the conversations you engage in and the other companies you follow. Leading and engaging in group conversations is beneficial in several ways: it establishes you as an expert in your industry and connects you with other organizations that can, in turn, bring you more business. You’ll stay in the loop on potential business opportunities simply by following companies in your industry. Always listen.

Standing out among the crowd is challenging – and the stakes are high as a small business owner. Contact Sage Island to develop your strategy and find a voice that nurtures and grows a loyal network.

Mike Duncan co-founded Sage Island in 1997, and since then has evolved the agency’s scope to include marketing strategy, creative design, technical development and a wide range of digital marketing services. With an integrated approach that leverages the power and measurability of the internet, the savvy Sage Island team develops strategies, builds brands, writes killer copy and delivers to clients all over the world. And they have an awesome time doing it. Sage’s collaborative working environment keeps creativity and innovation at the heart of the concept. With a 17-year history in Wilmington and beyond, Sage Island shows no signs of slowing down. To learn how Sage Island can grow your business, check us out at www.sageisland.com. To stay updated on the latest in digital marketing, follow Sage Island on Facebook at www.facebook.com/SageIsland, and on Twitter at twitter.com/SageIsland.

Other Posts from Mike Duncan

Sage island social ad 5916105915
Ico insights

INSIGHTS

SPONSORS' CONTENT
Mike stonestreet 300x300

Ditch the Jargon: Simple Tips for Effective Management

Mike Stonestreet - CAMS (Community Association Management Services)
Headshot2

Building a Strong Support Network for Adult Students

Dani Somers - North Carolina Wesleyan
Headshot 1016184145

Functional Expense

Ryan Skuce - Earney & Company, LLP

Trending News

Three Celebrity Chefs Coming Back To Wilmington For GLOW Opening

Cece Nunn and Vicky Janowski - Jun 12, 2019

Leland Plan Includes Potential For Cold Storage, Microbreweries, More

Christina Haley O'Neal - Jun 12, 2019

Wilmington Nonprofit TV Show To Premiere On The Design Network

Johanna Cano - Jun 12, 2019

Entrepreneur Richard Johnson's Latest Project Aims To Boost Burgaw

Johanna Cano - Jun 14, 2019

Rooster & The Crow Brings Casual Southern Cuisine Downtown

Jessica Maurer - Jun 12, 2019

In The Current Issue

Making The Case For A Real-life Travel Agent

With the internet and automation changing the landscape of many jobs, it is no surprise that online travel planning services would force the...


NHRMC Recognized For Patient Experience

New Hanover Regional Medical Center was recognized for its patient experience through the Healthgrades 2019 Outstanding Patient Experience A...


Looking At NC's Film Industry Future

Recent events may or may not mean a clearer future for the film industry in North Carolina. Its grant funding is part of current state budge...

Book On Business

The 2019 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`
Transporting the Future - Power Breakfast 3.12.2019
Health Care Heroes 2018