Follow Mike Linkedin Twitter Facebook
Email Mike Email
Marketing & Sales
May 20, 2016

Why You Should Always Use The Latest Version Of WordPress

Sponsored Content provided by Mike Duncan - CEO and Creative Director, Sage Island


When it comes to a website, we all want the same basic things. It’s got to be easy to use, simple to maintain, safe and secure, as well as nice to look at. At Sage Island, we’ve found that the best way to offer our clients all these perks and more is through WordPress. WordPress is the simplest and most powerful content management system available. It’s also flexible and easy to customize, making it an ideal choice for industries ranging from real estate to action sports to retail, and everything in between. We even use it for Sage Island’s website!

Because WordPress is so ubiquitous, there’s a good chance you’re using it for your business’s website, too. There’s also a good chance you aren’t using the latest version of WordPress, which can negate many of those perks we were just talking about.
I know what you’re thinking. “How important could a few updates be? I don’t need a new version – the one I’ve been using for the last three years works just fine!” That, my friend, is where you’re wrong.
 
Think about it this way. You buy an awesome new car, one with a killer paint job, leather seats and a state-of-the-art sound system. That car is your baby and because you want it to last a long time, you take care of it with regular oil changes, repairs and weekends spent waxing it until it shines. Well, your website is the same way. No matter how good it looks, there’s a back end, much like the engine of a car, that needs to be serviced regularly. If you fail to take care of your website, you’ll quickly run it into the ground.
 
Still not convinced updating WordPress is worth it? Here are a few more reasons you should always use the latest version:

  • Security. WordPress is immensely popular, which makes it a target for hackers and data thieves. By updating to the latest version, you’re able to reconcile known security vulnerabilities. If you ignore the updates, you’re putting your website – and your business – at risk.  
  • New Features. Each WordPress release comes with new features and improvements. Taking advantage of these features is an easy way to improve the users’ experience and keep your site looking and feeling modern and relevant. It sends the right message to your clients, and shows them that you care enough to offer them the best experience possible.
  • Speed. Faster is better, especially online. Each WordPress update improves the speed of your website, which is a huge factor in SEO. If you don’t update WordPress, it could take minutes for a simple page to load, and today’s online user doesn’t have the patience to wait that long, nor should they.
  • Bug Fixes. Nobody’s perfect, not even WordPress. The platform is, however, constantly improving. In fact, any issues you experience on your website can usually be solved by updating WordPress, as each new release fixes bugs that managed to slip in. If you don’t update your site, these fixes won’t be available.  
At Sage Island, we provide website hosting in addition to graphic design, programming and search engine marking. This gives us the power to monitor our clients’ websites and update them as needed, so they’re always using the most powerful version available. You owe it yourself and your business to use the latest version of WordPress. To learn how to update today – or to put the process on cruise control through Sage Island – contact us. As always, we’re happy to help.
 
Mike Duncan co-founded Sage Island in 1997 and since then has evolved the agency’s scope to include marketing strategy, creative design, technical development and a wide range of digital marketing services. With an integrated approach that leverages the power and measurability of the internet, the savvy Sage Island team develops strategies, builds brands, writes killer copy and delivers to clients all over the world. And they have an awesome time doing it. Sage’s collaborative working environment keeps creativity and innovation at the heart of the concept. With a 17-year history in Wilmington and beyond, Sage Island shows no signs of slowing down. To learn how Sage Island can grow your business, check us out at www.sageisland.com. To stay updated on the latest in digital marketing, follow Sage Island on Facebook at www.facebook.com/SageIsland, and on Twitter at twitter.com/SageIsland.
 

Other Posts from Mike Duncan

Sage island social ad 5916105915
Ico insights

INSIGHTS

SPONSORS' CONTENT
Leath 683x10242

Managing Energy as a Business Priority

Lisa Leath - Leath HR Group
Aaeaaqaaaaaaaaidaaaajdhiztrkodm0lte2yjetngrkmy1hotrmltawmdvlmwqyztmymw

Selling Your Story: The Elevator Speech

Diane Durance - UNCW Center for Innovation and Entrepreneurship
Img 1576c1

A Rising Tide Tends To Lift All Boats But You Find Out Whose Swimming Naked When The Tide Goes Out

Eddie Nowell - South Atlantic Capital Management Group

Trending News

Coastal Carolina Curling Club To Slide Into Own Facility

Johanna Cano - Apr 22, 2019

Brunswick County March Residential Sales Warm With Weather

Jenny Callison - Apr 22, 2019

Parr Earns Fellowship From Professional Organlzation

Jenny Callison - Apr 22, 2019

Mitchell Joins Team At North State Bank Mortgage

Jenny Callison - Apr 22, 2019

Wilmington Search Firm Makes Second Appearance On Forbes List

Jenny Callison - Apr 22, 2019

In The Current Issue

MADE: GE's 50 Years In Wilmington

A look at GE Hitachi Nuclear Energy, a provider of advanced reactor technology and services, which has been a major part of Wilmington's bus...


Building Up Health Care Innovation

When New Hanover Regional Medical Center launched its Innovation Center last year, it sought to foster and test creative ideas for improving...


Navigating New Traffic Solutions

As the area continues to attract new residents and businesses, as well as bumper crops of tourists, the challenge of improving traffic flow...

Book On Business

The 2019 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`
Transporting the Future - Power Breakfast 3.12.2019
Health Care Heroes 2018