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Marketing & Sales
Jan 3, 2017

Create The Perfect Instagram Theme

Sponsored Content provided by Mike Duncan - CEO and Creative Director, Sage Island

Do you ever find yourself getting lost in Instagram cyber-stalking and think, “Why doesn’t my page look like this?” or “How did they get so many followers?”

These are the feeds that don’t even allow you time to think twice before pressing the “Follow” button. If you find yourself in an Instagram rut without any growth in followers or double taps per photo, then fear not!

Believe it or not, there is an art and a strategy to developing that perfectly flowing Instagram account, and we are going to give you a few tips to kick start your cyber-fame!


Find inspiration from other feeds

Start Insta-stalking (is that a word?) pages for #inspo!

As you search, take note of the profiles that stick out to you. Each feed has a different style or theme, so pick one that is most appealing to you. What kind of photos do you like to see? What kind of photos do you like to take?
Pick one that you love to look at. After all, you’re the one who is represented by your page. Once you find your inspiration, it’s time to get your theme started. 

What’s the big picture?

Just like any business or mission you are drawn to, it’s important to know your big picture goal when creating your theme.

Begin to establish a purpose for your feed in what you want to share with your followers. Perhaps your purpose is to encourage your audience with moving quotes. Or maybe your goal is to promote health and fitness. Whatever your mission is, make sure that you stay consistent with that goal.
 

Use the same filter throughout

This part is key. When creating a steady theme for your Instagram, the filter is the most important part. Each photo should reflect a cohesive look.

For example, if you prefer grayish hues and tones like HappilyGrey, then bring down your saturation on each photo and stick with the same muted filter. Or perhaps you prefer white backgrounds with bright pops of color like MonikaHibbs?

The most imperative part of this step is to continue using that filter for every photo you post. When you zoom out from one photo and look at your feed as a whole, you want it to aesthetically flow as if it were one big picture. Do not stray from the Instagram path you have chosen.

Post the same subject

As you follow your “big picture,” commit to one or two specific subjects. What subject are you most passionate about? There are plenty to choose from, whether it’s puppies, home décor, food or fashion.

This step probably requires the most discipline because it limits the photos you should post. These restrictions are a good thing, though, because it will clarify your niche and therefore attract that particular market of followers. It’s better to be known for one clear thing than a bunch of sporadic subjects.


Think before you post

You have chosen your favorite photo, applied your filter style, formulated that witty caption and set spunky hashtags. So now what?

Think!

Before you press “OK” and post your photo for the world to see, take a quick second to sit back and think. Does this post reflect the theme that I have ingrained into my feed? Is this a subject I’m prone to posting? Is my message clear and my look persistent with previous posts? If so, then it’s time to share with the world.

When choosing a theme for your Instagram feed, the most essential element is picking one that you love. Your followers will feel your passion in your posts, so be confident in the approach you’re taking.
Mike Duncan co-founded Sage Island in 1997 and since then has evolved the agency’s scope to include marketing strategy, creative design, technical development and a wide range of digital marketing services. With an integrated approach that leverages the power and measurability of the internet, the savvy Sage Island team develops strategies, builds brands, writes killer copy and delivers to clients all over the world. And they have an awesome time doing it. Sage’s collaborative working environment keeps creativity and innovation at the heart of the concept. With a 17-year history in Wilmington and beyond, Sage Island shows no signs of slowing down. To learn how Sage Island can grow your business, check us out at www.sageisland.com. To stay updated on the latest in digital marketing, follow Sage Island on Facebook at www.facebook.com/SageIsland, and on Twitter at twitter.com/Sage Island.

 

 


 

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