Building business value is a common goal among business owners. Many successful small business owners find that after years of growth, the company can begin to plateau. It can be frustrating if you and your longtime managers realize that all of the things that grew the business in the past aren’t doing the trick anymore. It’s especially frustrating if you realize that the cause of this stagnation might be your longtime managers themselves.
Today, we’ll look at a touchy subject: what to do about management teams that no longer produce the business growth necessary to support your ideal future.
Overcoming the plateau
Consider a fictional company, Big Brain Streaming Services. Over five years, one of the original co-founders and then-CEO, Riley Ruckus, had grown Big Brain significantly. Then, one of Riley’s biggest investors, Huey del Rocha, decided that he wanted to take over as CEO. Huey didn’t think Riley had the skills to continue growing the business. Huey demoted Riley from CEO to President. Over the next few years, Big Brain exploded under the guidance of its new CEO.
In this example, firing the CEO achieved the aim of growing the business. But if you’re like many small business owners, this can be a problematic solution, especially if you feel a sense of loyalty to your managers. The idea of demoting or firing people who helped you build the business might be unpalatable.
However, to effectively overcome plateauing business value, you’ll likely need to install a next-level management team. Next-level management teams are strong drivers of business value because they typically know how to build business value beyond what current management can do. As the Big Brain example showed, sometimes, the ideas that grew the company at first aren’t good enough to grow the company going forward. Sometimes, change is necessary, and that change comes in the form of an injection of new, more fitting talent.
Fortunately, you don’t necessarily need to fire current managers. Loyalty and change are not mutually exclusive. In addition to replacing current managers, you can take two other tracks to install next-level management and still abide by your personal code of loyalty.
Reassign current managers
In the Big Brain example, the new CEO replaced the old CEO because it was necessary for the business’ success. This is an important thing for you to understand. It is completely normal for growing businesses to replace all or part of an existing management team.
One way to split the difference between doing nothing and replacing everyone is to reassign current managers to more fitting roles. For example, your business may have an operations director who does incredible work when managing five people. But for your business to grow to the point where you can reach financial independence post-exit, it may need an operations director who can manage many more than five people. Rather than hiring an outside director and firing the current director, you can hire the outside director and move the current director into a role where their skill set is still valuable.
The consequence of taking this tack is that you’ve taken a step toward growing the business while giving your current manager the best chance to succeed, rather than throwing them in the deep end.
Retrain current managers
Current managers of successful businesses have obvious talent. Thus, it’s possible to retrain current managers to go above and beyond what they currently do. You can potentially train promising managers to continue building business value beyond what they’re producing today.
However, this strategy requires commitment and forethought. It may require outside counsel. You cannot simply expect current managers to “do more.” You must instead define what you expect from managers, make those expectations achievable, and reward managers for achieving and surpassing expectations. First, giving top managers access to training, education, coaching, and the like builds their skill sets. Then, setting ambitious yet reasonable goals can motivate your current managers to use their new skills to grow the business as you need it to grow.
To continue growing your business, you may need to determine whether your current management team is the right group to grow the company appropriately. In terms of planning for your business’ future, “appropriate growth” means the amount of growth necessary to provide you with financial security when you eventually leave it.
If you’d like to discuss how to potentially grow your business while still being loyal to your current management team, please contact us today.
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The Cornerstone team includes former C-Level executives, successful entrepreneurs and advisers who offer unmatched experience in delivering advanced, custom-tailored, results-oriented solutions for business leaders. As a member of the Business Enterprise Institute (BEI), Cornerstone is an authorized distributor of BEI’s content and Exit Planning Tools. We developed the Performance Culture System™ to help clients implement best practices and drive high performance throughout their organization. For more information, visit www.launchgrowexit.com, call (910) 681-1420 or email [email protected]
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