Follow Laura Linkedin Facebook
Email Laura Email
Health Care
Jul 14, 2017

The Wellness Feedback Loop

Sponsored Content provided by Laura Bransfield - Owner, Summerfield Custom Wellness

As with anything worth doing, analysis of success and failure is important.

When it comes to improving your health, refining the process is key to landing on an approach that works for each individual. Even with a strategy and following a plan, you learn things along the way that help you get to a better approach once you take the time to gather information and reflect on the outcomes.

So it is with corporate wellness. Companies set out to offer programs for their employees because they know a healthy bottom line can often be traced to a heathy workforce.

Those who are working on their first wellness challenge start by creating a plan, with a success matrix and a fudge factor built in for the employees who drop out of the program. In previous articles, we’ve discussed how that plan evaluates the needs of participants, determines the program, and is rolled out to the team. At the end, most send out a survey to see the results… are they the results you and your employees were hoping for?

Plans are important, but a good plan will always contain a consistent feedback loop. It’s the best way to determine that the course of action being taken is addressing the problem.

Here’s what we recommend at Summerfield:

  • Establish a method that allows for continual feedback. Gather data throughout the program, not just a survey at the end. Use this information to be sure you’re appropriately targeting your employee base. Take note of drop outs and be sure you learn what prompted them to quit.
  • Host one-on-one meetings at the beginning and the end. Be sure to hold these meetings in a private room, as you will take body measurements, record a start weight and get a body fat reading. Determine current minutes of activity and consumption of fruits and vegetables. Use this opportunity to get to know their personalities and what motivates them to get healthy. Set goals with them – find a realistic improvement, not a reach beyond their capability.
  • Gather the group and host a “town hall.” Start the program with a town hall; end it with a town hall. This group approach helps participants know they’re not working alone, that there are other colleagues who need support. Think of it as a focus group, but less structured; you’re still looking to collect the same kind of information. Ask about desired outcomes and address any fears.
  • Customize your plan for this particular group. Align your recently gathered insights into your offerings. Remember, most people don’t know what they need and they really don’t know what will work. Let them know going in that everyone is different and there will be some trial and error, but the challenge puts in place activities that meet the greatest number of shared goals for this group.
  • Compare success in different challenges. Learn what has worked in other challenges and use that information to customize for the people that opt in. That’s what leads to success for your corporate wellness goals and for your employees.
Sound complicated? It is.

Again, anything worth doing is worth doing right. That’s why we’ve made a business of wellness. We’d be happy to work with you to assure you’re offering successful, refined wellness challenges that meet the needs of your employee base.

Laura Greenhow is the founder of Summerfield Custom Wellness, a Wilmington-based nutrition firm counseling employees toward a shift in health-consciousness.She and her team facilitate programs wherein healthy choices begin to come automatically and are aligned with what the body needs.They see individuals and also work with companies ranging from five to 5,000 employees as they strive for a healthier workforce and a healthier Wilmington.Laura holds a master’s degree in Public Health from UNC-Chapel Hill, with clinical rotations that included New Hanover Regional Medical Center. Learn more at www.summerfieldcustomwellness.com or call (910) 663-5166.

 
 

Summerfield blk
Ico insights

INSIGHTS

SPONSORS' CONTENT
Drewsmith copiersplus headshot

What Should I Be Paying For A Copier Contract?

Drew Smith - Copiers Plus
Aarp suzanneheadshot 300x300

The Psychology Of Scams

Swainboardf19 walsh 5212033948

Turning Crisis Into Opportunity

Richard Walsh - Swain Center for Executive Education & Economic Development

Trending News

For $100M Waterfront Project, Construction Begins

Cece Nunn - Aug 10, 2020

Developers Plan $8.5M Spec Building In First Construction At Brunswick Megasite

Christina Haley O'Neal - Aug 11, 2020

Hendrick Acquires Auto Dealership From Neuwirth Motors, Completes Moves

Cece Nunn - Aug 11, 2020

Private Preschool Opening Wilmington Location

Cece Nunn - Aug 11, 2020

Home Sales Jump 34% In July, Realtors Report

Cece Nunn - Aug 10, 2020

In The Current Issue

Catching Up With Businesses

Starting in March, the Business Journal featured area businesses and how they are adjusting operations, innovating and coping in general wit...


Dosher Foundation Gets Golden LEAF Grant

Dosher Memorial Hospital Foundation received $378,000 from the Golden LEAF Foundation for an on-site well water system at the Southport hosp...


NCino 'on Fire'

When the dust cleared on July 14, nCino, which had $138 million in revenue in its most recent fiscal year, was valued at close to $7 billion...

Book On Business

The 2020 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2020 Leadership Accelerator: Virtual Workshops for Real Leaders
2019 Health Care Heroes
August 26, 2019 Power Breakfast: A Healthy Sale?
2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`