Follow Laura Linkedin Facebook
Email Laura Email
Health Care
Apr 11, 2018

Looking Back and Moving Forward

Sponsored Content provided by Laura Bransfield - Owner, Summerfield Custom Wellness

As with all other things, we believe that we need to know where we are, where we have come from and how we got here to know where we should go next.
 
Before we embark on another journey together this year, let’s take a walk down memory lane of all things wellness from 2017.
 
We started last year talking about why to bother with wellness programs, as well as what you need to know before you get started and, of course, the employer benefits. We reviewed what it means to be a dietitian and a licensed nutritionist, some of the research, and a couple of best practices. We described our vision for you and your health. And then we rounded out the series discussing how to utilize employee feedback to shape sustainable programs and where to look for partnerships and resources that can make worksite wellness effortless at your organization.
 

Why Should We Bother With Wellness Programs?

  • We spend half of our waking lives at work.
  • We are a product of the people we surround ourselves with the most.
  • Stress is killing us.


Laying The Groundwork For Wellness Programs

  • Ask your employees what they want.
  • Design a customized plan for your employees.
  • Utilize your resources.
  • Create a marketing schedule to roll out the program.


Employer Benefits

  • Enhanced competitive benefits package
  • Reduction in healthcare costs
  • Increased productivity


What Works?

  • A program is as good as its duration.
  • A program is nothing without sustainability.
  • A program built in an environment that doesn’t truly support wellness is the worst program of all.


All Dietitians Are Not Created Equal

  • Setting the appointment
  • Before your first visit
  • During the appointment
  • After the initial appointment


Four Elements Of A Sustainable Wellness Program

Schedule. Simplicity. Congruency. Consistency.

 
Taking It Off Your Plate (AKA What We Do For Our Partners)

  • Start with a needs assessment
  • Create a strategic plan
  • Implementation and program management
  • The Eternal Feedback Loop
  • Assess, adjust, advance
As we move forward with 2018, we plan to share information that will be beneficial for both employers and individuals in the hopes of getting closer to achieving our mission and vision. Our vision is to create a shift in health-consciousness where an individual’s healthy choices come automatically and are in sync with their body’s needs. 
 
We can sit in our office all day and discuss what we see as the biggest barriers to health for our patients, but we would love to hear from you about what is preventing you from being your healthiest self. 
 
Please reach out to us at [email protected] with any burning desires of information you would like us to cover this year. Cheers to health and happiness in 2018!

Laura Greenhow is the founder of Summerfield Custom Wellness, a Wilmington-based nutrition firm counseling employees toward a shift in health-consciousness.She and her team facilitate programs wherein healthy choices begin to come automatically and are aligned with what the body needs.They see individuals and also work with companies ranging from five to 5,000 employees as they strive for a healthier workforce and a healthier Wilmington.Laura holds a master’s degree in Public Health from UNC-Chapel Hill, with clinical rotations that included New Hanover Regional Medical Center. Learn more at www.summerfieldcustomwellness.com or call (910) 663-5166.  
 

Summerfield blk
Ico insights

INSIGHTS

SPONSORS' CONTENT
Screenshot2026 10 05at334 10626110955

Before You Promise an Employee a Piece of the Business

Trey Blalock - Fourscore Business Law
Kelley tyler natural1

Building Wilmington: How Samet Shows Up

Tyler Kelley - Samet Corporation
Robert headshot 10241

Unlock AI By First Understanding Your Existing Process and Outcomes

Robert Chapman - AugWork AI

Trending News

Landfall Home Sale Shatters Community's Previous Price Record

Cece Nunn - Nov 9, 2026

On Oleander Drive, Flaming Amy's Building Listed For Sale, Ground Lease

Emma Dill - Nov 10, 2026

Wilmington Developer Takes First Video Game To Market

Cierra Noffke - Nov 10, 2026

Flex Space Project Pitched Near Leland

Emma Dill - Nov 9, 2026

Paterson Joins Margaret Rudd & Associates Inc. Realtors

Staff Reports - Nov 10, 2026

In The Current Issue

Businesses Tee Up High-tech Training

Some businesses use golf simulators to help clients up their game....


Downtown Wilmington Weighs Growth

While it has evolved countless times over the decades, Wilmington’s downtown remains an attraction in its own right, with historic architect...


Heroic Moments In Healthcare

The nominations for this year’s award finalists highlighted heroic moments, from small but important moments to community-changing deeds....

Book On Business

The 2026 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2024 Power Breakfast: The Next Season