Follow Laura Linkedin Facebook
Email Laura Email
Health Care
Jul 21, 2017

Four Elements Of A Sustainable Wellness Program

Sponsored Content provided by Laura Bransfield - Owner, Summerfield Custom Wellness

Wellness programs are useless if they are unsustainable.

People are well-equipped to yo-yo diet without the help of their employer. Your best hope for success in creating effective programs is to plan with longevity and sustainability in mind. If the program you create is not sustainable on your end of the table, then it won’t be sustainable for the employees, either.

The key to sustainability lies in developing systems.  If you don’t establish an automated system with scheduling that makes sense, then you will not succeed in the long-term. After years of program creation, Summerfield has developed a series of elements that lead to a sustainable wellness program.

You can choose to develop these internally, or bring in an expert to take it off your plate.

Either way, you will need to build your program with these four elements in mind:


Schedule

Hosting a single campaign, as we have discussed before, is not going to provide the sustainability needed to see prolonged success. If you are initiating your first wellness challenge, hyper-focus on one element for the time being. 

A few weeks after you are off the ground, start talking about what will happen next so you have enough time to advertise for the next element. Eventually, you should look to develop an annual wellness calendar so you can automate this process. Set specific goals throughout the year, paying close attention to holidays that may be particularly problematic.


Simplicity

If your wellness campaign is too complicated, no one will follow it. With people dropping out or not fulfilling their weekly commitments, you will be unable to track (or see) success.

The fewer elements there are, the more likely you will address a broader set of needs. Identify one common need that will have the most impact for your group as a whole and help them make it a habit. Get employee buy in by having them track and report on how well they’re doing. You shouldn’t have to ‘bug’ them, as it’s their job to do more work on their wellness than the employer does on program oversight.


Congruency

You are asking your employees to work hard on a new journey. Help them by creating a work environment that supports healthy eating, physical activity, and stress reduction. Buying pizza and wings to celebrate a sales goal - or offering donuts and bagels for morning breaks - not only sends the wrong message but also can destroy the hard work they’ve put in thus far. Don’t make it hard on them; find rewards that work toward the goal.


Consistency

On an individual level, if we each eat broccoli on one day and then don’t eat another green vegetable for a month, it would be very unlikely any of us would get a step closer to our wellness goals. This would be the corporate equivalent of hosting one wellness program each year. Provide a healthy environment for your employees to thrive. Then strive to keep health as a cultural priority.

Work the above four elements into your plan to help employees find healthy “forever habits.” If you find this too difficult to manage, don’t forget that you can outsource this to experienced professionals whose sole responsibility is making sure your employees find a healthy lifestyle they can live sustainably.

Laura Greenhow is the founder of Summerfield Custom Wellness, a Wilmington-based nutrition firm counseling employees toward a shift in health-consciousness.She and her team facilitate programs wherein healthy choices begin to come automatically and are aligned with what the body needs.They see individuals and also work with companies ranging from five to 5,000 employees as they strive for a healthier workforce and a healthier Wilmington.Laura holds a master’s degree in Public Health from UNC-Chapel Hill, with clinical rotations that included New Hanover Regional Medical Center. Learn more at www.summerfieldcustomwellness.com or call (910) 663-5166.

 

 

Summerfield blk
Ico insights

INSIGHTS

SPONSORS' CONTENT
Fredheadshot 5119113348

Homeschooling is on the Rise; Organization is, Too!

Fred Kumpel - Strickland's Home
Alyce 4 april242017

Investors with A Cause Can Put their Money Where their Hearts Are

Alyce Phillips - Old North State Trust LLC
Dallas headshot 300x300

A Planning Process for Future Success

Dallas Romanowski - Cornerstone Business Advisors

Trending News

Wish You Were Here? Local Airbnb Rental Lands On The Most Wish Lists For New Hanover County

Cece Nunn - Jun 18, 2019

Rocky Point Company Expands Its Reach With Purchase Of N.Y. Firm

Johanna Cano - Jun 19, 2019

N.C. Azalea Festival Announces Board

Christina Haley O'Neal - Jun 18, 2019

Luxury Home Sales Reach Record Height In May

Cece Nunn - Jun 17, 2019

Playa Bowls Coming Soon To Mayfaire

Jessica Maurer - Jun 19, 2019

In The Current Issue

Manufacturer On Board To Invest $25M

With its proximity to the Cape Fear River and customer markets, the Wilmington area provides an essential location for National Gypsum, a gy...


Firms Navigate Latest Tax Law Changes

During tax season this year, media reports indicated that the many changes in the Tax Cuts and Jobs Act of 2018 were producing confusion amo...


NHRMC Recognized For Patient Experience

New Hanover Regional Medical Center was recognized for its patient experience through the Healthgrades 2019 Outstanding Patient Experience A...

Book On Business

The 2019 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`
Transporting the Future - Power Breakfast 3.12.2019
Health Care Heroes 2018