Is this a question on your mind these days? In this day of drive-by service and downloadable access for every need, the idea of old fashioned customer service is becoming a thing of the past. In fact, a recent survey by 24/7 Wall St., in collaboration with research group Zogby Analytics, lists the 10 companies in the country that are now known for poor customer service. To be fair, they also publish a list of the top 10 companies highly rated for service and some of these companies, such as Chick-fi-A, are in industries that are not normally known for service.
The “Hall of Shame” list is comprised (not surprisingly) of telecom/cable companies and banks. I say not surprisingly because anyone who has ever had to call one of these providers, at one time or another, has usually had a not-so pleasant experience. Why is that? One theory, at least for the utility-type companies, is a lack of competition. If clients don’t have a choice of providers, the service doesn’t have to be superior. Some of the companies, such as several of the banks on the list, have received terrible customer service ratings, yet continue to post huge profit margins quarter after quarter. For most of these companies, this isn’t their first year on the list.
So why do we, as the buying public, continue to allow this phenomenon to continue? Do we believe that our accounts are less valuable than others? Do we believe that we deserve less attention than others? Do we believe that there are no better alternatives? Do we just not feel like dealing with the stress of making changes and talking to automated machines?
I think it’s time to demand more. It’s time to seek out those companies that believe in making customer service more than just a motto. Companies like Old North State Trust, where we make it a priority every day to show that “our passion for service IS our highest mission.” Come in today and let us demonstrate our customer service skills to their fullest potential.
Old North State Trust, LLC (ONST) periodically produces publications as a service to clients and friends. The information contained in these publications is intended to provide general information about issues related to trust, investment and estate related topics. Readers should be aware that the facts may vary depending upon individual circumstances. The information contained in these publications is intended solely for informational purposes, is proprietary to ONST and is not guaranteed to be accurate, complete or timely.
Susan Willett is the director of trust services and oversees all aspects of trust administration for Old North State Trust, LLC. Old North State Trust, a North Carolina chartered trust company, provides: asset management services; income, estate and trust tax consulting; retirement planning and administration; and trustee and estate services to both individuals and businesses. Old North State Trust professionals have many years of experience and for over a decade have assisted clients in identifying and reaching their financial goals. For more information, visit www.oldnorthstatetrust.com or call 910-399-5470.
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