Follow Dallas Linkedin
Email Dallas Email
Business Growth
Sep 15, 2014

A Simple Path To Process Excellence

Sponsored Content provided by Dallas Romanowski - Managing Partner, Cornerstone Business Advisors

Magic happens when an entrepreneur combines creativity with effective people management and process excellence. However, if you are like many entrepreneurs, you probably cringe at the thought of process management. Entrepreneurs are the “idea guys” and are most likely good with people, but when it comes to process, it’s a different game all together.

If this statement resonates with you, there is good news. Process does not have to be extremely complicated or mundane. I’m a firm believer in Pareto’s Law – doing 20 percent of the effort can produce 80 percent of the benefit. Process management can also be easily delegated. 

I have illustrated this point during numerous coaching sessions while working through a client’s business challenge. As a client begins to discuss a challenge, I ask him or her to use the white board to walk me through the process related to the challenge. In less than an hour, two things typically happen. One is clarity and the other is process improvement. Clarity helps the entrepreneur understand the root cause of the challenge and helps us identify solutions that may involve personnel change/training, process re-design or new technology.

Quality and Consistency
With a documented process, you have a standard for your employees to follow. Following a process ensures the same results are achieved time after time. The outcome is not dependent on an employee’s skill set or acumen, although you do have to make sure an employee has the ability to follow the process and be intuitive enough to provide suggestions for improvement. 

Processes not only improve production efficiency, but also decrease the time it takes to on board new employees. Documented processes provide a basis for training new employees. Without this documentation, it takes longer for new employees to learn the ropes and requires another individual to spend more time training new hires. 

Processes create systems that can be managed without the day-to-day involvement from business owners or key leaders. This is one reason why many franchise systems have been so successful. The franchisor has documented a proven way to operate and provides franchisees a playbook to execute. 

The 10x companies described in Jim Collins’ book Great by Choice outperformed their competition because of their ability to scale. The ability to scale is more important than the ability to innovate when it comes to profitability. Scalability requires a well-defined process that is easily repeatable.

Micromanagement is a common problem in many organizations. One of the root causes of micromanagement is the lack of process documentation. If you have a process that clearly documents tasks and responsibilities, a manager should not have to micromanage unless they he or she has the wrong person in the seat.

We have found it fairly easy to delegate the process management to functional leads. Functional leads are asked to identify the most common processes and document the key steps in each process.

Fortunately most applications used today have built-in user help functions and tutorials so there is no need to document all the details for each process. Just make sure you highlight the primary steps and notate the person responsible and the application used to support the process. For example, Customer Relationship Management (CRM) applications support your sales and customer service processes.

Cornerstone Business Advisors provides access to experts in business strategy, management, process and finance. The Cornerstone team includes former C-Level executives, successful entrepreneurs and advisors who offer unmatched experience in delivering advanced, custom-tailored, results-oriented solutions for business leaders. Cornerstone has worked with hundreds of companies that range from fast-growth start-ups to Fortune 500 corporations. It developed the Performance Culture System™ to help clients implement best practices and drive high performance throughout their organization. For more information, visit, call 910-681-1420, or email [email protected].

Other Posts from Dallas Romanowski

Ico insights


Jim ellis headshot 10311631058

Second Helpings:How to Repurpose Content

Jim Ellis - Signal
Webilm julieformal kellystarbuckcom mg 5471

3 Ways Nonstop Air Service Grows Business

Julie Wilsey - Wilmington International Airport

Dram Shop Cases & Underage Purchasers: What NC Business Owners Should Know

Chris Hinnant - Barnwell Whaley Patterson & Helms, PLLC

Trending News

A First Look At Independence Mall's Upcoming Transformation

Cece Nunn - Mar 19, 2018

Three People Named Fulbright Recipients For The 2017-18 Academic Year

Christina Haley O'Neal - Mar 20, 2018

Tayloe/Gray Expands Services With Packaging Expert

Christina Haley O'Neal - Mar 20, 2018

GE Aviation Invested $36M In Wilmington Last Year

Christina Haley O'Neal - Mar 20, 2018

The Grove At Live Oak Bank Wins Wood Design Award

Christina Haley O'Neal - Mar 20, 2018

In The Current Issue

Some Buyers, Sellers Await School Maps

Uncertainty about school districts could affect whether parents buy or sell their homes at all at a given time....

MADE Winners - Supporter Category

Eclipse Artisan Boutique is the MADE Winner in the Supporter Category....

Rouse On Remaking The Mall

Changes are on the way to Independence Mall, one of the most high-profile commercial properties in the Cape Fear region. On April 5, the Rou...

Book On Business

The 2018 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!



WilmingtonBiz Expo - Keynote Lunch with John Gizdic, CEO, New Hanover Regional Medical Center
Wilmington's Most Intriguing People of 2017
2017 Health Care Heroes