Print
Restaurants

Newest Location Of Popular Cafe Chain Drifts Into Downtown

By Jenny Callison, posted Aug 17, 2022
Ben and Michael Powell have opened their fifth location of Drift in downtown Wilmington. (File photo)
The latest location of Drift Coffee + Kitchen is now open in downtown Wilmington. It’s situated in the space at 221 N. Front St. formerly occupied by Wilmington Downtown Inc. The storefront shop, bordered by the Arts Council of Wilmington & NHC gallery and office on one side, and the renovated Bijou Park on the other, poured its first cup Aug. 5.
 
The location’s menu encompasses a variety of breakfast items – specialty sandwiches, toasts, breads and burritos – along with coffees, teas and fruity drink concoctions. Lunch offerings, available after 11 a.m., include a couple of vegetarian options.
 
Drift’s interior aims for light and bright, with white walls and furnishings, natural wood floors and accents, and basket light fixtures.

The downtown coffee spot follows the Drift coffee shop and kitchen model, said Michael Powell, who co-owns Drift with his brother Ben. 

"This iteration is the same as ... Mayfaire and Ocean Isle Beach, and has basically the same menu. But when we open a new store we add a couple of items we'd like to test out," he said Tuesday. "Our café model at Wrightsville Beach requires more space for storage and prep, and requires a larger staff."
 
Since the coffee shop opened, patrons have found their way to it despite the construction disruption along North Front Street, Powell said. But because of the construction, the coffee shop has established temporary hours initially. It is open 7 a.m. to 3 p.m. Monday through Thursday; 7 a.m. to 5 p.m. Friday through Saturday; and 8 a.m. to 4 p.m. Sunday. The kitchen closes one hour prior to the coffee shop's closing time.
 
This latest addition brings the number of Drift locations to five. The Powell brothers launched their enterprise in Ocean Isle Beach in 2015 and opened a fourth location in the former Causeway Cafe in Wrightsville Beach in the spring. 
 
The Powells are former competitive surfers who developed a taste for good coffee and pursued a quest for the perfect cup as they traveled the globe in search of the perfect wave. The brothers' menus feature the kind of food they enjoy: “items that are minimally processed, nutritious, fun and flavorful,” according to the Drift website.

All dishes are made in the Drift kitchens and prepared fresh for each order, using local ingredients when possible. The coffee, according to the website, comes from Ceremony Coffee Roasters, a small-batch, specialty coffee roaster.
Ico insights

INSIGHTS

SPONSORS' CONTENT
Burrus rob headshot 300x300

NC District Export Council Partners with UNCW’s Cameron School of Business

Robert Burrus - Cameron School of Business - UNC-Wilmington
Ccoudrietheadshot 942542742

Budget Process Demonstrates Collaborative Efforts Across County Government

Chris Coudriet - New Hanover County Government
Whalinheadshot11

A Commitment to Care and Community in Our Coastal Region 

Laurie Whalin - Novant Health

Trending News

UNC Health Shares Details On Its CON Application For Proposed 150-bed Hospital In Wilmington

Staff Reports - Jun 18, 2026

MedNorth Eyes Growth After Campus Expansion

Cierra Noffke - Jun 19, 2026

Organization Seeks To Highlight Downtown Wilmington's Districts With Expanded Event

Staff Reports - Jun 19, 2026

Engineering Firm To Lease Space In Skyline Center As Building Fills Up

Emma Dill - Jun 18, 2026

In The Current Issue

NCino CEO Eyes AI Future

The decisions he makes ripple through his organization of over 1,700 employees, into the finance and banking industries, and, in some cases,...


State July 4 Festival Shifts For Financial Stability

Officials said that the N.C. Fourth of July Festival is an annual fundraising miracle that can’t be taken for granted because there’s no fin...


Local Shops Stir Up Coffee Culture

​“More people caring about quality coffee is ultimately a good thing for all of us,” said Kevin Welch, vice president of operations and mark...

Book On Business

The 2026 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2024 Power Breakfast: The Next Season