Print
Marketing/Media

Wilmington-based Proclaim Interactive Acquires Advertising Company

By Johanna Cano, posted Jan 29, 2019
Sam Holt (left) founded Catalyst Advertising which was recently acquired by Spence Hackney (right) president of Proclaim Interactive. Holt joins the Proclaim team as a marketing analyst. (Photo Courtesy of Proclaim Interactive)
Proclaim Interactive, a Wilmington digital marketing agency, has acquired Catalyst Advertising.

Proclaim bought the Burlington-based advertising company to create a strategic opportunity for the business and clients, bringing data analytics expertise to the team, Spence Hackney, Proclaim Interactive president, said Tuesday.

Hackney did not disclose the terms of the deal.

“We really were attracted to the talent that they have, their abilities were proven,” Hackney said of the acquired company.

Catalyst Advertising was established in 2014 by Sam Holt, who is now part of the Proclaim team where he manages strategic analysis and reporting, reputation building and general marketing implementation, according to a news release.

The acquisition and recruitment of Holt would allow Proclaim to offer better services, Hackney said.

“We’re the only ones in the market that have a dedicated position for a marketing analyst,” he said. “We can make market decisions based on truth instead of intuition.”

With Holt on board, Proclaim Interactive now has about 15 employees. Holt was the only employee at Catalyst Advertising.

“Through Catalyst, I’ve been privileged to help many organizations I believe in succeed, including clients in small business, government, healthcare and non-profit,” Holt said in the release. “By joining Proclaim Interactive, my clients will be able to access a deep range of talent and skill, and I’m really excited about what this opportunity holds."

Proclaim Interactive was founded in Wilmington in 2000 and provides design, marketing and media services. Some companies it has worked with include Lower Cape Fear Hospice, EmergeOrtho and Conway Medical Center, in Conway, South Carolina.

"We found that purchasing already successful firms is a good way to expand our capacities," Hackney said.

The firm plans to expand its company further this year, he said.
Ico insights

INSIGHTS

SPONSORS' CONTENT
Chris coudriet

Combating COVID, Helping Our Community Take Center Stage In 2021

Chris Coudriet - New Hanover County Government
Jasonpathfinder3

Your Retirement Portfolio: Simplicity Is Your Friend

Jason Wheeler - Pathfinder Wealth Consulting
Dane

Vacation Time Is An Important Employee Benefit

Dane Scalise - GriffinEstep Benefit Group

Trending News

Ice Storm Expected To Cause Power Outages

Scott Nunn - Jan 20, 2022

Monteith Construction Announces New CEO

Staff Reports - Jan 20, 2022

Officials: Ice Storm Delayed But Still On Way

Scott Nunn - Jan 21, 2022

Finalists Announced For Commercial Real Estate Awards

Staff Reports - Jan 21, 2022

Cugino Forno To Open In Soda Pop District

Scott Nunn - Jan 19, 2022

In The Current Issue

Info Junkie: Kimberly Lupo

The founder and CEO of Portrett Pharmaceuticals, Kimberly Lupo, shares her top tech and info picks....


Working To Embrace Sustainability

Climate change, development and growth are cutting deep into society’s psyche, and hospitality industry leaders want to be a part of the sol...


Downtown In Demand

While suitable live, work and play space – and places to create more – are in high demand in downtown Wilmington, the inventory is low. But...

Book On Business

The 2021 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

Trying to Grow a Business?
2020 Health Care Heroes
2020 WilmingtonBiz 100