Print
Marketing/Media

2017 Top Stories: No. 8 - Golf Championship Tees Off Marketing

By Christina Haley O'Neal, posted Dec 15, 2017
The Wells Fargo Championship golf tournament took place at Eagle Point Golf Club in Wilmington in May. (File photo)

The eyes of the golfing world turned to Wilmington in May during the Wells Fargo Championship golf tournament held at Eagle Point Golf Club.

It was the first PGA Tour event in Wilmington in 47 years, bringing a crowd of spectators to the region and competitors from around the world May 1-7.

During the event, on-course chalets provided a hub to showcase local businesses and a place for those spectators learn more about the region while watching the what was happening on the 18th green.

On the economic front, the event teed-off a regionwide marketing campaign called Choose Cape Fear and was used by economic development leaders to pitch the area to outside employers and site selectors.

“Everything that we’re doing is getting the word out about [the new marketing campaign] Choose Cape Fear and getting the word out that Wilmington is a great place to do business,” Wilmington Chamber of Commerce spokesman Scott Czechlewski said when the tournament kicked off.

The event also drew an influx of visitors to regional retailers, hotels and other businesses outside the tournament.

At the time the region was gearing up for the tournament, it was estimated the PGA Tour event would have a projected economic impact of between $40 million and $60 million.

The event also brought a bump in activity for Wilmington International Airport, according to officials.

Between April 28 and May 8, ILM saw an additional 1,359 passengers, a nearly 11 percent increase in passengers for that same period in 2016. Air Wilmington had 87 aircraft that arrived and departed from the airport due to the golf tournament.

After the tournament, the Choose Cape Fear campaign continues efforts to try and keep the region in the national spotlight, pitching story ideas to various national and regional industry-specific publications “to create awareness and a better understanding of the assets we have to offer in the Cape Fear region,” said Natalie English, president and CEO of the Wilmington chamber.

Ico insights

INSIGHTS

SPONSORS' CONTENT
Alexandra

Don’t Let Your Game Day Become Game Over

Alexandra Lysik - Cavik Insurance
Christy2

Roof Maxx is a Roofing Disrupter

Christy West - Roof Rescue of Wilmington LLC/Roof Maxx
Burrus rob headshot 300x300

Preparing for the Future

Robert Burrus - Cameron School of Business - UNC-Wilmington

Trending News

Three Startups Mark Growth By Moving Out Of TekMountain

Johanna Cano - Oct 17, 2019

Commercial Real Estate Firm Moves To New Office Space

Cece Nunn - Oct 18, 2019

Student Housing Project Scheduled For 2020 Completion

Johanna Cano - Oct 18, 2019

Downtown Art Gallery Hosts Artist Co-op Concept

Christina Haley O'Neal - Oct 17, 2019

Streamlining Real Estate

Johanna Cano - Oct 18, 2019

In The Current Issue

Health Care Heroes: Innovation

The Innovation category honors an individual or team behind a new scientific discovery, procedure, treatment or device that can save lives o...



Book On Business

The 2019 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

August 26, 2019 Power Breakfast: A Healthy Sale?
WILMA's Leadership Accelerator
2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`