Print
More News

Choose Cape Fear Moves To Volunteers Phase

By Christina Haley O'Neal, posted Dec 15, 2017
Choose Cape Fear, the four-county economic development marketing campaign that developed around the Wells Fargo golf tournament in May, will transition into an initiative run by group of regional volunteers.
 
Eckel and Vaughan, a Raleigh- based marketing and public relations firm, will remain part of the campaign for efforts on a national scale, said Natalie English, president and CEO of the Wilmington Chamber of Commerce. But attention has now turned to getting more people involved in story development, social media marketing and fundraising efforts for the initiative.
                
The campaign was funded by $100,000 from Cape Fear Future, $75,000 from New Hanover County and $50,000 from the city of Wilmington, each spread over two fiscal years, as well as investments from the town of Leland, Columbus County and the Columbus Jobs Foundation, she said. English did not disclose how much of those funds has been spent.
 
Regional volunteers will free up funds for marketing items such as print and digital advertising, which English hopes will thrust the region into the national spotlight, gaining the attention of business decision- makers outside the area, she said.
 
Some efforts will hone in on markets such as Chicago and Atlanta, where site selectors and business will be targeted.
 
The new structure will likely be made up of four volunteer groups.
 
“We’re looking for this campaign to take on a life that requires … getting the best of all the minds in the region to help advance the cause of making our community attractive for additional business investment,” English said.
Ico insights

INSIGHTS

SPONSORS' CONTENT
Billhunter300x300 b&w

Fake News! Read All About It

Bill Hunter - Wilmington Design Company
Beckybrown 1041811127

Should You Quit Renting and Try Home Ownership?  

Becky Brown - KBT Realty
Dave hoff heashot 300x300

Assessments for Individual Contributors or New Managers

Dave Hoff - EASI Consult

Trending News

Chef And Managing Partner Dean Neff Leaving PinPoint Restaurant

Jessica Maurer - Feb 20, 2019

Business Owners, Elected Official Among TEDxAirlie Speaker Lineup

Johanna Cano - Feb 20, 2019

Pita Delite Welcomes Diners At New Landfall Shopping Center Location

Jessica Maurer - Feb 20, 2019

ILM's Travelers In January Reach A Record

Christina Haley O'Neal - Feb 19, 2019

Appraisal To Move Forward This Week On Former Wave Transit Building

Christina Haley O'Neal - Feb 20, 2019

In The Current Issue

Tourism Group Names Azalea Festival Top Event

The Southeast Tourism Society recently named the N.C. Azalea Festival one of the group’s Top 20 Events in the Southeast for April this year....


Housing Market: When History's For Sale

Homebuyers in the market for a historical dwelling seem to have at least one thing in common: a love of storied structures, big or small....


Changing Tides

While some might expect the growth spurt in the town of Carolina Beach to cause major growing pains, town officials say the challenges posed...

Book On Business

The 2019 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

Health Care Heroes 2018
2018 WilmingtonBiz Expo - Keynote Lunch with Eric Dinenberg, Rouse Properties