Print
Marketing/Media

2017 Top Stories: No. 8 - Golf Championship Tees Off Marketing

By Christina Haley O'Neal, posted Dec 15, 2017
The Wells Fargo Championship golf tournament took place at Eagle Point Golf Club in Wilmington in May. (File photo)

The eyes of the golfing world turned to Wilmington in May during the Wells Fargo Championship golf tournament held at Eagle Point Golf Club.

It was the first PGA Tour event in Wilmington in 47 years, bringing a crowd of spectators to the region and competitors from around the world May 1-7.

During the event, on-course chalets provided a hub to showcase local businesses and a place for those spectators learn more about the region while watching the what was happening on the 18th green.

On the economic front, the event teed-off a regionwide marketing campaign called Choose Cape Fear and was used by economic development leaders to pitch the area to outside employers and site selectors.

“Everything that we’re doing is getting the word out about [the new marketing campaign] Choose Cape Fear and getting the word out that Wilmington is a great place to do business,” Wilmington Chamber of Commerce spokesman Scott Czechlewski said when the tournament kicked off.

The event also drew an influx of visitors to regional retailers, hotels and other businesses outside the tournament.

At the time the region was gearing up for the tournament, it was estimated the PGA Tour event would have a projected economic impact of between $40 million and $60 million.

The event also brought a bump in activity for Wilmington International Airport, according to officials.

Between April 28 and May 8, ILM saw an additional 1,359 passengers, a nearly 11 percent increase in passengers for that same period in 2016. Air Wilmington had 87 aircraft that arrived and departed from the airport due to the golf tournament.

After the tournament, the Choose Cape Fear campaign continues efforts to try and keep the region in the national spotlight, pitching story ideas to various national and regional industry-specific publications “to create awareness and a better understanding of the assets we have to offer in the Cape Fear region,” said Natalie English, president and CEO of the Wilmington chamber.

Ico insights

INSIGHTS

SPONSORS' CONTENT
Sherrip2019 insights profile

That’s Who We Are

Sherri Pridgen - Cape Fear REALTORS®
Alyce 4 april242017

Instead of Isolation or Institution, a Third Approach to Senior Housing

Alyce Phillips - Old North State Trust LLC
Jim ellis headshot 10311631058

Questions to Ask Before Choosing a Digital Agency

Jim Ellis - Signal

Trending News

Realtor Submits Site Plans For Luxury Condos, Executive Office Center

Cece Nunn - Aug 22, 2019

Firm's Expansion Expected To Lead To New CRO Jobs In Wilmington

Cece Nunn - Aug 22, 2019

Pawsome News: New Pet Daycare And Retailers Opening In Wilmington

Johanna Cano - Aug 20, 2019

Public Forums Draw Questions About NHRMC's Future

Vicky Janowski - Aug 20, 2019

SummerFest 19 To Include Street Food Cook-off At Battleship Park

Jessica Maurer - Aug 21, 2019

In The Current Issue

Advocating For Realtors

Anne Gardner, the new CEO of Cape Fear Realtors, talks about her role leading one of the region's largest trade associations....


MADE: For Retailer, It's In The Bag

Find out more about Holly Aiken Bags, a company that creates handbags and accessories handmade in Wilmington and Raleigh....


A New Leaf: CBD, Hemp Products Lead To New Businesses

Last year's Farm Bill opened the door for hemp farming, producing and selling, and that's translated into numerous new businesses nationwide...

Book On Business

The 2019 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

WILMA's Leadership Accelerator
Power Breakfast - The H Word (June 13, 2019)
2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`