Follow Adam Linkedin Twitter Facebook
Email Adam Email
Financial
May 1, 2016

Lessons From Great Wolf Lodge

Sponsored Content provided by Adam Shay - Managing Partner, Adam Shay CPA, PLLC

If you have a child under 10, chances are you know about Great Wolf Lodge. Great Wolf Lodge has 13 locations around the country. In explaining it to people, I refer to it as as a “poor man’s Disney World.” The typical “lodge” includes a huge indoor waterpark, an elaborate MagiQuest game throughout the hotel, arcade, bowling and an evening show and bedtime story. Our 4- and 6-year-old boys absolutely love it!
 
The last two springs we have taken our two boys for a night at Great Wolf Lodge at Concord Mills on our way to a more extended family vacation. From a business perspective, I’ve been wowed at what a well oiled machine it is. Great Wolf Lodge is constantly sending email offers without triggering an unsubscribe response. That is because the company delivers value in its offers. At the same time, it encourages us to spend more money with it. This comes in the way of packaged selling and offers to attract us to its lodges during its less busy weekday time periods.
 
During our most recent visit, I was caught off guard as to how I was “tricked” into a future upsale by the front desk clerk. As we checked in, we did the usual chitchat and I indicated that we were repeat visitors. She asked if we had ever stayed in one of the themed rooms for the kids. I told her we had not, and my tone probably indicated that I wasn’t a big fan of the more than $50 upcharge that came with that type of room. The clerk said in a very quiet voice, don’t worry, I’ll upgrade you for free. I felt like I had won the lottery until I realized on my way to our room that once our kids saw the upgraded room there is no way I would be able to stay in a regular room again. Intentional (I think it was) or not, I had been had for a future upgrade!
 
The takeaway from this story is that all employees in your organization can and should be looking for ways to deliver, and capture, more value from your customers. By wowing them along with capturing more value, everyone comes away with a win-win. It’s a great way to grow the profitability of your business. My goal today was to help you realize that everyone on your team should be driving and contributing to the profitability of your business.
 
Adam Shay, CPA (N.C. License Number 35961), MBA, is managing partner of Adam Shay CPA, PLLC. He focuses on minimizing taxes and improving the financial results of entrepreneurs, and is actively involved in supporting the Wilmington entrepreneurial and startup community. For more information, visit http://www.wilmingtontaxesandaccounting.com/ or email him at [email protected]. He can also be reached by phone at (910) 256-3456.
 

Other Posts from Adam Shay

Adam shay blk 52015121549
Ico insights

INSIGHTS

SPONSORS' CONTENT
Infinity 891835159

What is EMV and Am I Liable?

Kyle Thorpe - Infinity Payment Systems
Jeff metrocopy

Public Adjusters are Your Advocates After the Storm

Jeffrey Feldstein - Metro Public Adjustment
Jim ellis headshot 10311631058

Why Your Company Needs a Corporate Video

Jim Ellis - Signal

Trending News

VentureSouth Starting Wilmington Angel Investment Group

Johanna Cano - Apr 23, 2019

Local Boat Slip Marketplace Startup Wins NC IDEA MICRO Grant

Johanna Cano - Apr 24, 2019

Coastal Carolina Curling Club To Slide Into Own Facility

Johanna Cano - Apr 22, 2019

First New-Panamax Ship A Harbinger Of More Business For Port Of Wilmington

Jenny Callison - Apr 23, 2019

Analysts Expect Live Oak Bancshares To Report Lower Q1 Revenues

Jenny Callison - Apr 24, 2019

In The Current Issue

Navigating New Traffic Solutions

As the area continues to attract new residents and businesses, as well as bumper crops of tourists, the challenge of improving traffic flow...


Tackling A Lag In Housing Starts

Housing starts dropped last year in New Hanover County, due in part to Hurricane Florence, and challenges remain even as permits have recent...


Building Up Health Care Innovation

When New Hanover Regional Medical Center launched its Innovation Center last year, it sought to foster and test creative ideas for improving...

Book On Business

The 2019 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`
Transporting the Future - Power Breakfast 3.12.2019
Health Care Heroes 2018