The father and daughter team of Randy and Ellen Long have launched a company that will offer planning and business coaching services for family businesses.

Long Business Advisors will offer its proprietary BraveHeart Planning Process to clients as part of its portfolio of services.

“Ellen and I are very excited to introduce BraveHeart Planning to American family businesses,” Randy Long said in the company’s news release. “By using our unique process and experience, we have the opportunity to change an owner’s life, allowing them to sleep well at night, knowing that no matter what happens - explosive business growth, tragedy, or transition - their legacy will live on.”

Randy Long explained the reasoning behind the planning process name.

“Building, transitioning, or selling a family business isn’t for the faint of heart, which is why we call our offering The BraveHeart Planning Process and why we wrote a book on the subject,” he said in the release.

The book, "A BraveHeart Business: 7 steps to Transitioning a Family Business Legacy," is currently in press and due to be published next spring, the release stated.

Long Business Advisors, at 5101 Dunlea Court, Suite 204-C in Wilmington, has a staff of four. In addition to Randy Long, the CEO, and Ellen Long, the COO, they are Herb McCarthy, vice president, and Micah Long, content developer.

This is not the family’s first business. In 1997, Randy Long incorporated wealth management firm Long Investment Advisory Inc. in California, his daughter said Tuesday. Four years ago the family moved to Wilmington, where their wealth management firm continues to serve clients from around the country, she said.

Long Business Advisors, which also aims for a national market, will share offices with Long Investment Advisory.