Print
Retail

Athletic Shoe Store Opening Second Location In Wilmington

By Cece Nunn, posted Jan 14, 2022
Michelle Fogle opened Fleet Feet at The Forum in 2014 and plans to open a second location in Wilmington this year. (Photo courtesy of Fleet Feet)
The owner of an athletic shoe and gear store franchise in Wilmington is opening a second location in a shopping center at Independence Boulevard and Carolina Beach Road.

Michelle Fogle, who opened Fleet Feet at The Forum on Military Cutoff Road in 2014, has leased space in The Crossroads at Independence. The center, which is currently under construction, is set to be anchored by one of the largest Harris Teeter grocery stores in North Carolina.

Fogle said the decision to open another Fleet Feet location in the Port City was based on a number of factors, including her existing store's growth, upcoming roadway projects that could make it harder for drivers to get from one end of town to the other in coming years and the continued growth of Wilmington.  

"With that Harris Teeter being built there as a really, really strong anchor tenant, it just seemed like the perfect fit to be able to better service our customers in Wilmington and the greater Wilmington community by getting a second location open in that part of town," Fogle said.

Founded in California in 1976, Fleet Feet is known as a running shoe and gear store but isn't limited to serving the needs of runners.

Fogle said, "40% of our customers would identify as runners and then the other 60% identify more as avid walkers, people who work out, people who are on their feet all day for work ... then we get a good chunk of what we would call more that medical customer so anyone that's having foot issues, knees, back issues where their doctor, podiatrist, PT recommends that they get fitted for an insert or a well-made and good-fitting pair of walking/running shoes for their daily use."

She said she hopes to open the new store this year, possibly by May.

As for future growth, Fogle said, "We'll kind of see how this second location gets rooted and where it goes before I make any other growth decisions."
Ico insights

INSIGHTS

SPONSORS' CONTENT
Untitleddesign5

The Impact of a Growth Mindset

John Monahan - Vistage
Pfinder john zachary

What You Need to Know About SECURE 2.0 and Its Effect on Individual Retirement Accounts

John B Zachary - Pathfinder Wealth Consulting
Untitleddesign2 4523114356

Cybersecurity and Productivity: Striking the Perfect Balance for Business Success

Barrett Earney - EarneyIT

Trending News

Intracoastal Angler To Grow With Two New Hampstead Stores

Emma Dill - Apr 30, 2024

Coyne Returns To Law Firm's Wilmington Office

Staff Reports - Apr 30, 2024

Wilmington-based Fishing App Wins NC IDEA Grant

Audrey Elsberry - Apr 30, 2024

Apartment Plans Move Ahead On Wooster Street

Emma Dill - Apr 29, 2024

Design-build Firm Welcomes Falvey As Director

Staff Reports - Apr 30, 2024

In The Current Issue

Info Junkie: Lydia Thomas

Lydia Thomas, program manager for the Center for Innovation and Entrepreneurship at UNCW, shares her top info and tech picks....


With Coffee And Cocktails, Owners Mix It Up

Baristas are incorporating craft cocktail techniques into show-stopping coffee drinks, and bartenders are mixing espresso and coffee liqueur...


Funding A Food Oasis: Long-awaited Grocery Store Gains Momentum

With millions in committed funding from New Hanover County and the New Hanover Community Endowment, along with a land donation from the city...

Book On Business

The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2024 Power Breakfast: The Next Season