Bon’s Eye Marketing announced that Tori Jones will be the firm’s new senior strategist and account director.  

In her position, Jones will utilize her expertise in business analysis, consumer research, brand development and account management, according to a release. 

Previously, she served as president and owner of Clove Marketing. She has 20 years of experience working with the Wilmington market, the release stated.

Jones holds a degree in business administration and marketing from University of North Carolina Wilmington and a master’s from the University of Georgia’s Terry College of Business. She works as a marketing instructor for UNCW’s Cameron School of Business.