Print
Entrepreneurs

Mimijumi Named Coastal Entrepreneur Of The Year

By Jenny Callison, posted May 21, 2015
Brendan Collins (shown holding his infant son) and the Mimijumi team pose with the Coastal Entrepreneur of the Year award. (Photo by Mark Steelman)
Baby bottle maker Mimijumi was named Coastal Entrepreneur of the Year at the Coastal Entrepreneur Awards ceremony Thursday morning.

The fledgling company, a CEA winner in the health care category this year, impressed the judges with how the current leadership team has streamlined the company’s operations and increased both capacity and revenues since bringing Mimijumi headquarters to Wilmington from Nashville 18 months ago.

The awards are a joint program by the Greater Wilmington Business Journal and University of North Carolina Wilmington's Center for Innovation and Entrepreneurship. Thursday's event took place at UNCW's Burney Center.

“This [award] was a vote of faith, of confidence in the direction where they see us headed,” Mimijumi CEO Brendan Collins said following the event. “There is no question this will raise our profile. Past winners are telling us what a transformational effect this [award] has. We want to capitalize on it while we have momentum.”

Mimijumi manufactures and sells an ergonomic baby bottle with a nipple designed to replicate the breastfeeding experience. The company was founded by two Nashville-area physicians who were overseeing a far-flung operation in their spare time, with manufacture and assembly in different European countries.

When Seahawk Innovations LLC, a venture capital company based at UNCW's Center for Innovation and Entrepreneurship, invested in the startup, the investors brought Mimijumi to Wilmington and began a reorganization that would make it possible to ramp up sales and revenues, company officials said.

While manufacture of the bottle parts is still done in Europe, assembly and distribution operations are now based locally and the company is expanding its marketing and sales both domestically and abroad. Production capabilities have expanded to 1 million bottles per year, according to Collins, who said in an earlier interview that in 2014, Mimijumi sold 50,000 bottles. He believes the company can triple or quadruple that figure in 2015 through educational outreach to new mothers and an enhanced sales and distribution effort .

In addition to its category award, Mimijumi officials took away the new CEA winner’s trophy: a wood inlay surfboard replica created by participants at the Kids Making It nonprofit. Each year, the trophy will pass from the previous year’s overall winner to the next, and the name of each winning company will be inscribed on the surfboard.

CEA winners in each category were also recognized at the event. They were: Elite Innovations (Emerging Company), Carolina Green Building (Professional Services), The Harrelson Center (Nonprofit), Surgilum (Biotechnology), Koolbridge Solar (Manufacturing & Distribution), Brand Assurance (Technology), Performance Culture (Internet-Related Business), GigSalad (Internet-Related Business) and Filmwerks International (Film).

In addition, area chambers of commerce honored a member business for its entrepreneurial culture and achievements. Those winners are: Waves4K.I.D.S. (North Brunswick chamber), Wilmington Regional Film Commission (Wilmington chamber), Coastal Cosmetic Family Dentistry and Oak Island Accommodation (Southport-Oak Island chamber), Southern Sign Co., (Pleasure Island chamber), Four County Electric Membership Corp. (Burgaw chamber), A‘n’A Builders/Access Realty (Greater Topsail Area chamber) and Body Edge Fitness and The Purple Onion Café (Brunswick County chamber).
Ico insights

INSIGHTS

SPONSORS' CONTENT
Ttheadshot300x300 3262621246

Caught In The Middle

Tyler Thomas - The Cypress Group at RBC Wealth Management
Screenshot2026 10 05at334 10626110955

Your Business Isn't Ready to Sell Just Because You Are

Trey Blalock - Fourscore Business Law
Untitleddesign 632515822

The Advocate You Never Knew You'd Need

Lisa Polanski - Porters Neck Village

Trending News

Wilmington Startup Develops New Approach To Divorce Resolution

Cierra Noffke - Oct 8, 2026

County Review Panel Reverses Approval Of Sledge Forest Development Plan

Cece Nunn - Oct 9, 2026

Residential Real Estate Firm To Build Office On Former Bank Site

Emma Dill - Oct 8, 2026

More Parking Planned For Soda Pop District

Emma Dill - Oct 9, 2026

In The Current Issue

Small Business Spotlight: Halloween Mini-golf Owners Aim To Scare Up Year-round Fun

“Our vision is to create a mini-golf experience that becomes a welcoming space for everyone who enjoys a fun adventure with friends and fami...


Machine Firm Molds Plan For Growth

Now under the ownership of Yousry Sayed, the founder of Quality Chemical Laboratories, Wilmington Machinery is eyeing business growth....


Election 2026 Q&A: NC House Candidates In Local Districts

Candidates vying to represent local districts in the N.C. House of Representatives answer questions on timely topics....

Book On Business

The 2026 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2024 Power Breakfast: The Next Season