Intuit Mailchimp has acquired Wilmington-based tech startup Raleon.

Nathan Snell, Raleon’s co-founder and CEO, announced the acquisition in a LinkedIn post on Monday. Raleon will “help Intuit deliver AI solutions that will transform retention marketing for e-commerce brands and agencies,” Snell wrote on LinkedIn.

Snell, a co-founder of cloud-based banking firm nCino, formed Raleon in 2022 with Adam Larson, another former nCino employee. Raleon uses AI technology to help e-commerce brands convert and retain users.

“We've had the privilege of working with hundreds of e-commerce brands and agencies,” Snell wrote on LinkedIn. “We've watched them use AI-driven segmentation and automation to improve targeting, increase efficiency, and drive wild business results.”

“But we’ve always believed that to truly transform email marketing, we need to be the email service provider," he continued. "That meant either building our own from the ground up or finding a partner that shares our vision for what’s possible.”

Intuit’s acquisition includes Raleon’s technology and its current team. The financial details of the acquisition were not disclosed.

Intuit, a business software company, has approximately 18,200 employees worldwide, with 21 offices in seven countries. It generated $18.8 billion in revenue in fiscal year 2025, according to its website.

Snell declined an interview request on Tuesday, referring the Business Journal to an Intuit Mailchimp spokesperson. 

The spokesperson wrote in an emailed statement that Intuit's acquisition of Raleon is “focused on bringing specialized talent and IP to Intuit.”

Raleon will cease operations on April 30, 2026, according to a company blog post.

Current customers will hear from Raleon directly about their transition options. The company has also created AI resources to help bridge the gap and plans to hold open office hours to answer customer questions, the blog post stated.

For Raleon, the acquisition means taking the company’s experience in “AI-first solutions for ecommerce, and bringing it to more than 1 million brands instead of hundreds,” the blog stated. “Same mission: making retention teams smarter and more efficient, just a much bigger canvas.”

Intuit Mailchimp acquired another Wilmington company, Amped, a service for e-commerce direct-to-consumer companies, in 2024.