If you’ve shopped online, you’ve used some sort of e-commerce software. It’s what allows us to exchange payment for physical and digital products from the comfort of home.

Wilmington-based BMT Micro Inc. has been involved in e-commerce since 1992 when the company was founded in by Thomas and Marie Bradford. In 2013, the Bradfords sold the company to husband-and-wife team Peter Nielsen, CEO and president, and Marina Nielsen, COO and vice president.

It was originally a commercial online bulletin board system and transitioned into selling software online for a wide range of vendors or software developers.

The company represents over 500 vendors including Araxis, TechHit and The Infinite Kind, as well as the award-winning, highly popular SolSuite card game.

“Some [of our vendors] are small, independent software developers working mainly on their own; others may be established businesses with hired staff who help with the technological development and support of their products,” Marina Nielsen said recently in an email. “We range from smaller game developers to large developers of software dealing with health care management, computer protection and restoration and image viewing and converting.”

Customers of their clients range from individuals to businesses to government agencies.

BMT Micro has its own proprietary systems, all created in-house by Peter Nielsen, its main programmer. He has been with the company since 2001.

“[Peter] worked as IT manager and main programmer for a long time, establishing a connection not only with the previous owner but with the company itself, having created, from scratch basically, the database and order processing system on which the company relies,” Marina Nielsen said.

The company aims to be more accessible to customers than the average e-commerce site. One way is by having its shopping carts available in eight languages – in addition to English – with more languages being added continuously.

“Other e-commerce providers may offer shopping carts in various languages, but the difference between them and BMT Micro lies in the linguistic and cultural knowledge that BMT has – as opposed to just offering a Google translation of simple words,” Marina Nielsen said. “BMT Micro’s language options come with complete customer emails in those languages, and we can also offer customer service in those languages, so that when customers email e.g. in Swedish or Portuguese, we are able to assist – understand and reply – in that same language.”

The company also accepts payment methods outside of the usual options of credit cards and PayPal such as purchase orders and wire transfers.

BMT Micro is continually improving their services. 

“The next new feature will be a system for developers to provide a quote that the customer can pay at a later date. This is especially useful for vendors who rely on corporate contracts and purchase orders between resellers and customers,” Marina Nielsen said.

The company tailors each contract to the specific vendor. 

“BMT Micro offers a personalized solution. With many other e-commerce providers, developers are nothing but a number and the service offered is nothing but an automation of transactions,” she said. “BMT Micro is a full-service e-commerce provider, which offers individual contacts with developers and customers. You’re always talking to a person at BMT Micro – never just a system or automated response.”