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Real Estate - Commercial

Rebranded MLS Follows Tech Buzz

By Cece Nunn, posted Nov 15, 2024
A tool offered by the Hive MLS. Hive is the rebranded version of the N.C. Regional Multiple Listing Service. (IMAGE c/o HIVE MLS)
When officials rolled out Hive MLS, a rebranded version of the former N.C. Regional Multiple Listing Service, they said Hive comes with new offerings.

They said that includes tools to improve listing accuracy and transaction efficiency, training programs, data services with real-time insights, market analytics and community engagement.

“We like to bring technologies to the table that are focused around the MLS, that can amplify them, and we have about 20 different tools for them to utilize out there,” said Patrick LaJeunesse, chief data officer for HIVE.

Hive represents more than 19,000 brokers and appraisers in the Southeast region.

Hive’s offerings aim to serve a variety of needs, LaJeunesse said. For example, “if they’re in a flood plain or flood area and they don’t know if that is the proper designation that they’re looking at on the map, for their client, they can actually have professionals pull up a report for them, get accurate data on that,” he said.

Platform CubiCasa, which has offices throughout the world, is another example.

“We have AI technology in CubiCasa, which allows people to walk around the house with a cell phone, and it uses the AI algorithms in it to sketch up a floor plan within three hours,” LaJeunesse said.

Additional features are on the way, said Daniel Jones, CEO of Hive MLS. They include one that allows a member of more than one multiple listing service to enter a listing once.

They’re also looking at accessibility functions. “So, if you are blind or hard of hearing. We’re working on some technology to make sure that a consumer is able to talk to Siri, talk to Alexa, or whatever, and say, ‘Can you describe the houses in this neighborhood, or describe other houses like this that might be available for sale?’”

But one of the main points of Hive is collaboration, Jones said.

“We’ve increased the ability to collaborate and work with the Realtors as well, hence the Hive name, and we are trying to focus on listening to the Realtors, being more available and giving Realtors what they’re asking for so that that does lead into a better technology,” he said.

Hive MLS debuted at the NC Realtors Convention & Expo in Wilmington in October.
 
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