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Digital Advertising Focus Of UNCW Seminar

By Jenny Callison, posted Sep 20, 2011

The latest trends in digital advertising are the focus of a seminar this evening sponsored by UNCW’s Entrepreneurship Center.

“Click On This” takes place from 5:30-7:30 p.m. at the NHC Executive Development Center, 1241 Military Cutoff Road.

Online advertising specialist Tate Struttmann will highlight opportunities in search engine optimization, web sites, social media and other online media, as well as how online ads can be tailored to user behaviors and location. Following her presentation, Jim Mahan IV of Live Oak Bank and Fred Meyers of Queensboro Shirt Co. will discuss what they’ve learned through their experience with online advertising strategies.

A question and answer session will conclude the session.

Registration is available on site just prior to the event.

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