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Jun 23, 2023

Empowering Businesses to Shape a Stronger Workforce

Sponsored Content provided by Natalie English - President & CEO, Wilmington Chamber of Commerce

As the CEO of the Chamber of Commerce, I have witnessed firsthand the significant impact a skilled and thriving workforce can have on the success and prosperity of our region. The ever-evolving economic landscape demands that we adapt and equip our workforce with the right skills to drive growth and ensure our region's vitality. To achieve this, we are proud to collaborate with regional workforce and economic development groups including Cape Fear Collective and the Cape Fear Workforce Development Board in conducting the 2023 Regional Skills Analysis. This survey, led by RTI International, an independent non-profit research institute, empowers businesses to influence policies and bridge the skills gap by providing valuable insights into the needs and challenges faced by our workforce.
Our primary objectives in conducting this survey are clear:
Firstly, we aim to identify both short and long-term hiring needs. Your participation as business owners and HR professionals allows us to gain a comprehensive understanding of the immediate and future requirements of employers. Armed with this knowledge, we can bridge the gap between job seekers and employers, creating better employment opportunities that benefit everyone involved.
Secondly, we seek to inform training and education providers about the current needs of our workforce. By sharing this valuable information, we can align training programs and curricula with the skills and knowledge demanded by employers. This collaborative effort ensures that our workforce is well-prepared and capable of meeting the ever-changing demands of the industry.
Thirdly, we recognize the importance of providing accurate and up-to-date workforce information to policy makers. In order to create effective policies in workforce development, education, and economic growth, policymakers require insights from employers like you. The survey results will equip them with valuable data, enabling them to make informed decisions that shape our region's economic future.

Moreover, the survey will assist us in developing an effective talent pipeline strategy. A strong, sustainable workforce relies on a seamless flow of talent from early education to professional development. By leveraging the findings of this survey, we can create targeted strategies that address the specific needs of each stage in the talent pipeline. This holistic approach will contribute to a workforce that is well-equipped and adaptable to industry demands.
Finally, we aim to establish ongoing industry feedback mechanisms. It is crucial to maintain a responsive workforce ecosystem, and your insights play a pivotal role in achieving this. The survey will provide a channel through which employers can consistently provide input and insights, enabling continuous improvement and adaptation to the evolving needs of our workforce.
We understand the value of your time, and we sincerely appreciate your participation in this survey. Your contribution will require only approximately 20 minutes, and as a token of our gratitude, we will conduct weekly prize drawings for gift cards to local favorites. 
Furthermore, by completing the survey, you will have a chance to win the grand prize gift card to the prestigious Umstead Hotel in Cary and the exquisite Blockade Runner Beach Resort in Wrightsville Beach.
Participating in the 2023 Regional Skills Analysis presents a unique opportunity for you, as business owners and HR professionals, to shape the future of our region's workforce. Your invaluable insights and perspectives can drive meaningful change. Together, we can bridge the skills gap, create better employment opportunities, and foster a thriving economy that benefits all members of our community.
I urge you to seize this opportunity and participate in the survey. Let your voice be heard and join us in building a stronger and more prosperous workforce for our region.
To access the survey and contribute to this important endeavor, please follow the link below.
Thank you for your dedication to the economic success of our region.
Natalie English
President & CEO of the Wilmington Chamber of Commerce

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