One of the most perceptive quotes that I’ve ever heard is: Planning is bringing the future into the present so that you can do something about it now. – Alan Lakein
How can one not extoll the virtues of strategic planning after considering that description of the process?
This is particularly true for an organization tasked with bringing positive influence on a range of business and community issues that span all levels of social class and size of business.
As a chamber, not only are we communicating our goals within our own organization – and the actions needed to achieve those goals – we are also defining our purpose and the path we intend to take to a diverse membership, elected leaders and the community at large.
So, I was thrilled to harness the experience and wisdom of our board of directors in identifying how we define future success, and that they began their recent strategic planning retreat by crafting a new vision statement: We position our community for prosperity by cultivating business growth.
Those 10 words form the basis of our new three-year strategic plan. To establish a path to achieve the redefined strategic vision, chamber leadership and staff identified areas of opportunity that will aid economic development, strengthen area partnerships and increase promotion of the region as a great place to do business.
The direction provided by the plan will enable us to better serve you and our region by focusing on several critical success strategies:
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