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Marketing & Sales
Feb 18, 2022

5 Tips for Optimizing Your Google My Business Listing for Local SEO

Sponsored Content provided by Mel Beasley - Creative Director, Wide Open Tech


If you're looking to dominate your local market, it's essential to optimize your Google My Business listing. This will help your business show up in relevant search results for people who are looking for businesses in their area. In this article, we'll discuss five tips for optimizing your Google My Business listing for local SEO!

1. Get the Name and Address Right!

The first step in optimizing your Google My Business listing is making sure that the business name and address matches your other listings across directories. This may seem like a no-brainer, but you'd be surprised how many local directory listings we find that don't have the correct name and address.

Keep in mind that consistency is key. If you're spelling out Suite on your listings, then don't change it to an abbreviation of Ste. on your Google listing. This will throw off the search algorithm as being incorrect.

2. Add Any Relevant Cities in Your Area

Remember that your target customers may not always live in very close proximity to your place of business. Instead, they may look up your business category and enter a city name in addition to that in order to find you. It's important that your listing has all the potential service areas that make sense for your business so that you have a better chance of showing up where it counts.

3. Add Images of Your Business

Adding images to your Google listing will help it appear more attractive and appealing in the search results. This can be a great way to increase conversions on your site by having people click through from their local search results page rather than scrolling past them looking for something better!

When adding images, make sure that you're uploading high-quality photos of the interior or exterior of your business location so visitors get an idea what they'll see when walking into this establishment from outside.

4. Write a Description that Uses Keywords and Locations

If you are a dentist, you should say that in your description. If you're offering a certain kind of food, you should say that too. Remember that keywords are king for search, so you should litter keywords throughout your listing. Also, it's a good idea to mention primary service city locations in your description as well to help your listing pop up for those terms.

5. Post Several Times a Week on Your Listing

If you weren't aware, Google My Business allows you to post updates on your listing very similar to a social media account. Google search values the most recent and relevant news, so make it a priority to have someone at your company be in charge of posting on your listing several times a week to help make your listing relevant.

If you found these tips helpful and are looking for a more in-depth guide to optimizing your Google My Business page to boost your local online presence, visit our website to download our free 35-page Google My Business Guide!
With 9+ years of experience in marketing and creative writing, Mel keeps his finger on the pulse of online trends and leverages storytelling as the driving force that sways the modern consumer into a loyal fan. He's worked with national brands like Audioengine USA, Kidokinetics, and Boardworks Education on marketing, design, and content writing efforts. With a bachelor’s in creative writing and journalism, the art of storytelling takes a front seat to all marketing efforts. Mel has written for encore magazine, Lumina News, and Writer's Hive Media.

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