The lovers embrace and kiss. A fireplace comes into view. The focus blurs and the light gets warmer. Soft music begins to play in the background.
Part of the reason a scene like this has become a familiar Hollywood cliché is, simply, that it works.
After all, the switching on of a blinding, white fluorescent light that continuously drones overhead wouldn’t exactly seem appropriate in a situation like this. It would be more like a jarring, unforgiving assault on the senses.
The idea that the color temperature and spectrum of a light source can dramatically alter a person’s mood or productivity level is nothing new. It is a generally accepted concept and its overuse in television and movies is only proof of its validity.
What is exciting is that new advancements with LED technology have made it even easier to adjust the lighting to fit a mood or develop a customized lighting solution that is perfectly aligned with the specific goals of any organization.
The industry has come up with a term for how it is possible to manipulate the color of an electric light source to match a variety of individual preferences - color tuning.
There are basically three methods for color tuning:
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The 2026 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.