Follow Diane Twitter Facebook
Email Diane Email
Education
Nov 2, 2020

Your Business Could Communicate Better

Sponsored Content provided by Diane Durance - Director, UNCW Center for Innovation and Entrepreneurship

Soft skills are underrated.

Entrepreneurs and small business owners often focus on the hard, business-focused skills. Accounting. Engineering. Operations.

But it’s often the soft skills that make or break a company’s success. Skills like problem-solving, adaptability, and effective communication can drive your business to success and help build a respected brand.

Indeed, the world’s number one job site, published the results of a survey of 1,000 hiring managers last week, listing the most important attributes of top performers at their company. At the top of the list?

Communication.

According to Entrepreneur Magazine, effective communication strengthens the connects between a company and all of its stakeholders. It promotes stronger decision making, faster problem solving, increased productivity and stronger business relationships, to name a few of its benefits. In fact, some experts estimate that business executives spend 75-85% of their day engaged in communication.

Author Michael Margolis in his book, Story 10X, talks about the importance of ‘narrative intelligence’ – the ability of leaders to authentically connect and communicate their message. In his words, “The very best leaders are well versed in the art and science of story. They make magical things happen with their words.”

One local PR pro and mentor at UNCW CIE has this week published a new book to help entrepreneurs, small businesses, and non-profits communicate better. It’s the first in a series called Youcan DIY™ Public Relations.

This first book is specifically on Messaging your Business – something most companies do not do very well. According to Ann Revell-Pechar, the author, there are three reasons they don’t do it well:

“Entrepreneurs often don’t understand the value of communication and PR, small businesses aren’t coached to focus on communication, and, frankly, most don’t believe they can afford PR agency fees,” she said. “But knowing your audience and creating strong messaging that reaches them cuts through this very cluttered environment.”

Messaging your Business takes a fun approach to getting to the core of something that seems easy but isn’t. It’s a colorful workbook, designed by local artist and CIE mentor Cordelia Norris. It provides ideas, insights and examples, and then coaches you to, well, Do It Yourself. How-tos like creating a mission and vision, developing an elevator pitch, and developing fundamental company descriptions are more easily delivered with fill-in-the-blank coaching. Of course, she’ll be happy to coach you 1:1 as well -- something she has done repeatedly for more than 200 startups here and worldwide.

Revell-Pechar has a quote in her book that hit home. It’s from organizational psychologist Tasha Eurich and was printing in Harvard Business Review: "...when we see ourselves clearly, we are more confident and more creative. We make sounder decisions, build stronger relationships, and communicate more effectively."

Youcan DIY Public Relations books, if the first is any indication, will do just that: help you see your company more clearly, make sounder decisions, build stronger relationships and communicate effectively.
 
Diane Durance, MPA, is director of UNC Wilmington's Center for Innovation and Entrepreneurship (CIE). The CIE is a resource for the start-up and early-stage business community to help diversify the local economy with innovative solutions. For more information, visit www.uncw.edu/cie

Other Posts from Diane Durance

Uncw cie 2018 9251912058
Ico insights

INSIGHTS

SPONSORS' CONTENT
Erinpayne 9212090051

Bridging The Digital Divide

Erin Payne - Cape Fear Literacy Council
Drewsmith copiersplus headshot

Celebrating 35 Years Of Growing With Technology And Family

Drew Smith - Copiers Plus
Carolinemontgomery4

Paycheck Protection Program (PPP) Forgiveness Planning Update

Caroline Montgomery - Adam Shay CPA, PLLC

Trending News

End Of Days Distillery Gains New Accolades, Releases New Spirits

Jessica Maurer - Nov 25, 2020

Homebuilder Transforming Former Church Structure Into Office

Cece Nunn - Nov 25, 2020

By Air, By Car And By The Sea: A Look At Thanksgiving Travel Plans

Christina Haley O'Neal - Nov 25, 2020

In The Current Issue

Making The Area Sweeter

Carolina Candy Co. is family-owned and operated maker of gourmet toffees and chocolate confections....


With Growing Firm, Veteran Secures Jobs

Hostess Cakes brought D.J. Oates to North Carolina; fire kept him here, where he founded Optimum Fire & Security six years ago....


Keeping It Real With Board Games

Offering an escape from computers, TVs and phones, board games have made a formidable comeback....

Book On Business

The 2020 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2020 Leadership Accelerator: Virtual Workshops for Real Leaders
2019 Health Care Heroes
August 26, 2019 Power Breakfast: A Healthy Sale?
2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`