This Insights article was contributed by Nikki Kroushl, Social Media and Content Manager at the Center for Innovation and Entrepreneurship.
The plight and power of the entrepreneur is that she wears many hats - she is manager, product developer, intern, front-of-house staff and the entire communications department.
Tasks, opportunities, and problems barrage her from all angles, and thinking about her business's social media presence might be the last thing on her mind.
But it shouldn't be.
Business Insider reports that 37 percent of the world's population and 70 percent of the U.S.'s population are on social media. While returns on investment may vary, social media is now a necessary aspect of your startup's strategic communications.
Social media doesn't have to be painful. There are dozens of tools out there to make your life easier when it comes to posting on your platforms.
Here are three we use over at the CIE.
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