Follow Diane Twitter Facebook
Email Diane Email
Education
Jun 17, 2019

Entrepreneurs Tap into Generous Advice

Sponsored Content provided by Diane Durance - Director, UNCW Center for Innovation and Entrepreneurship

The Cape Fear region has a new way to give and get business advice – by tapping into a pool of ‘givers’.
 
Adam Grant, renowned author, organizational psychologist, and Wharton professor, delivers a powerful message in his bestseller, Give and Take. His research proved: Those who ask for—and more importantly, give—help, are stronger for it and, ultimately, more satisfied and successful.
 
His next step was developing a concrete, scalable way to support the spirit of giving.
 
Introducing…Givitas, a knowledge-sharing platform that offers a simple path to give and get help. The technology is based on Grant’s findings, and the work of Wayne and Cheryl Baker, creators of the Reciprocity Ring, a program that encourages collaboration.
 
“I met the Bakers in 2005 and we set up a Reciprocity Ring at the Ann Arbor IT Zone to spur collaboration among our tech ventures,” says Diane Durance, Director of the UNCW Center for Innovation and Entrepreneurship, “I’ve been a fan of their work ever since – and I’m excited to launch Givitas in our entrepreneurial ecosystem.” Starting with a group of 36 mentors, the CIE is jump-starting the network this month and will be opening it up to everyone later this summer.    
 
Here’s why it works:

  1. Givitas is purpose-built to reduce the stigma of asking for help and make it easy to be a giver.
  2. Givitas leverages social science that proves connected, generous groups outperform others in satisfaction, efficiency, and overall business performance.
  3. You don’t have to know who to ask, and the responsibility of generosity is spread across the community with no undue burden on a few givers. Everyone has equal access to mentors and experts.
Here’s what Grant tells us in Give and Take:
 
The principle of reciprocity isn’t governed by self-interest. In all groups, there are people that act as takers, givers or matchers. Takers are interested in self-advancement, always assessing what others can offer them. Givers prefer to give more than they get and pay more attention to what others might need from them. Matchers try to create an equitable balance between giving and taking. Matchers often consider fairness; when they provide help to others, they expect reciprocity.

The best leaders are givers. Givers focus on what others need from them and endeavour to be generous with their time, knowledge, energy, skills, and ideas. Givers have the ability to create a safe climate where everyone can contribute. This type of environment encourages people to learn and innovate. 

Communities with a giving mentality excel. A strong community of givers will have access to a free flow of information, knowledge, expertise and connection. When groups have more givers, members contribute more and needs and objectives are met more quickly.

The goal at the CIE is to help entrepreneurs and advisors by providing equal access to the collective intelligence, knowledge, experience, and expertise in our region. Givitas will grow our entrepreneurial community and improve business success.
 
Contact the CIE at [email protected] to learn more and to ‘give’ it a try.

Diane Durance, MPA, is director of UNC Wilmington's Center for Innovation and Entrepreneurship (CIE). The CIE is a resource for the start-up and early-stage business community to help diversify the local economy with innovative solutions. For more information, visit www.uncw.edu/cie.  

Other Posts from Diane Durance

Uncw cie 2018 9251912058
Ico insights

INSIGHTS

SPONSORS' CONTENT
Morton300x300

Planning For Your College Student’s Success During COVID-19

Jim Morton - Cape Fear Community College
Aaeaaqaaaaaaaaidaaaajdhiztrkodm0lte2yjetngrkmy1hotrmltawmdvlmwqyztmymw

Strategy 101 For Startups

Diane Durance - UNCW Center for Innovation and Entrepreneurship
Michaelhiggins 41019104338

Technology Advancements Create Space For Virtual Funerals

Michael Higgins - Dignity Memorial

Trending News

Burney's Sweets & More Coming To Mayfaire

Jessica Maurer - May 27, 2020

Some Area Restaurants Stick To Carry-out

Jessica Maurer - May 27, 2020

Attractions Face Significant Revenue Losses

Christina Haley O'Neal - May 26, 2020

Attorney: Business Interruption Insurance Should Cover Virus Losses

Jenny Callison - May 28, 2020

On Castle Hayne Road, Fetching Space For Doggy Daycare

Cece Nunn - May 27, 2020

In The Current Issue

MADE: Spicing Up Local Markets

RAWsalsa is a local, independent maker and seller of smallbatch, fresh salsas. Products include signature fresh tomato and fresh pineapple s...


In Beach Town, Waves Of Reopening

Business owners on Pleasure Island, which includes the New Hanover County towns of Carolina Beach and Kure Beach, share a measured enthusias...


Info Junkie: Rhonda Bellamy

Rhonda Bellamy, executive director of the Arts Council of Wilmington/New Hanover County, shares her top tech and info picks....

Book On Business

The 2020 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2019 Health Care Heroes
August 26, 2019 Power Breakfast: A Healthy Sale?
2019 WILMA Leadership Accelerator
2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`