This Insights article was contributed by William Mansfield and Nikki Kroushl.
We live in a world where 72 percent of smart phone users check their phones at least once per hour, and the average user spends almost 70 hours per month using mobile apps. For businesses and communities, app development is increasingly becoming a more attractive way to engage people.
Interactive media is important for every business. Today, interactive websites, active social media presences and other technology and media accommodations are basic expectations of every company. People expect to have a high-quality experience wherever they go, and they don’t want it to be newspaper-like, they want it to be media-rich.
“I don’t think a mobile app is a destination or a target to be hitting just to hit it; you have to have a particular need,” longtime developer William Mansfield says, warning against creating an app that is basically a mobile version of a company’s website. “People feel like they’re inviting you into their home by inviting you into their phone.”
If there’s no content exclusive to an app, there’s no reason to have one. Having a functional app, however, can be great for client engagement.
The three most important elements of any mobile app are:
Cece Nunn - Feb 14, 2020
Christina Haley O'Neal - Feb 14, 2020
The Greater Wilmington Business Journal first hit the stands 20 years ago, in February 2000. To mark the anniversary, founder Joy Allen shar...
While very much a local issue, what to do with New Hanover Regional Medical Center is gaining attention from the state level....
Hotel construction continues in hot spots around the Wilmington area, with plans and hopes for more to fill an increase in demand in recent...