Recently released results from J Turner Research’s nationwide survey found that of the top five apartment resident complaints, three were directly related to the quality of communication with staff.
In an age of constant communication, most apartment residents want to hear from their communities. When important events or interesting news occurs in a community, residents certainly benefit from being in the know. This is especially important in the case of community-wide emergencies.
Plus, today’s apartment dweller is more connected than ever. And with so many new ways to connect - from emails and texts to smartphones and social media - residents are constantly changing the ways communities communicate with them.
But for the apartment industry, effectiveness is often measured by the timeliness of the message.
Our team at Epproach Communications discovered this firsthand. Since 2004, we’ve provided community-wide WiFi service to apartment communities, and from the start we noticed that effective, real-time communication between residents and property management was severely lacking in most communities.
Property staff was using outdated, time-consuming methods to reach renters. From posting paper flyers around the community to using ineffective bulletin boards, management teams were often spending lots of time and energy trying to communicate but rarely reaching their residents in time – or at all.
From power outages to community-wide emergencies, many of the messages that need to reach residents are time-sensitive. Here are some simple ways to start to effectively and efficiently reach your residents.
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