Greenfield Amphitheater Could Get New Seating, More Space

By Emma Dill, posted Jun 12, 2024
A rendering shows proposed upgrades at Hugh Morton Amphitheater at Greenfield Lake. (Image courtesy of Thorpe Landscapes)
The city of Wilmington has plans to add more seating and a new outdoor area to Hugh Morton Amphitheater at Greenfield Lake Park.

The proposed changes to the existing 1,200-seat, outdoor amphitheater would add more space for concertgoers and concession vendors. Because the amphitheater is a designated local landmark, the design changes need approval from Wilmington’s Historic Preservation Commission, which will consider the proposals at its meeting on Thursday.

The venue, located at 1941 Amphitheater Drive, is owned by the city of Wilmington but is leased and managed by Live Nation, a national events promoter and venue operator. The company also manages the city-owned Live Oak Bank Pavilion at Riverfront Park.

Proposed changes to the amphitheater include installing more than 2,600 square feet of synthetic lawn inside a new fenced area, adding just over 500 square feet of gravel and building a 1,050-square-foot concrete pad. Renderings show the area could be used to house a bar, firepits and a recreation area for concertgoers.

Plans also show the addition of new seats along the western edge of the amphitheater’s existing seating. Renderings show a new deck area for concert viewing. The new seating area is expected to take up an area approximately 16 feet-by-25 feet in size. (A rendering of the seating is shown below.)

The changes would remove an existing chain-link fence and shrubs, replacing them with a board fence and new shrubbery. Other alterations include the removal of a fountain near the amphitheater’s ticket office and the relocation of the N.C. Azalea Festival queen plaques.

The amphitheater last saw a major investment in 2008 when it underwent $1.2 million in improvements, which included the construction of a new band shell and new seating along with stage lighting, restrooms, dressing rooms and a concession area.

These latest changes are among the recommendations for the amphitheater outlined in the Greenfield Park Master Plan, which was adopted in March by the Wilmington City Council.

The master plan recommends “bringing the venue up to today’s standards” with various amenities, which could include “a beer garden, outdoor dining areas with market lights, food truck area, and flexible seating options.” Other possible investments included expanding the amphitheater’s restrooms and improving the ticketing and concessions building.

In 2011, the venue was designated a local landmark by Wilmington leaders. An open-air theater was first built on the western side of Greenfield Lake in 1962.
Ico insights



The Transformation and Evolution of Leadership

John Monahan - Vistage
Cfss headshots parker robert webversion 21422121214

Duke Energy Will Pay You Up to $9,000 to Go Solar with a Battery

Robert Parker - Cape Fear Solar Systems
Unknown 7112393341

Why Feasibility is Paramount to Success

Holly Segur - Lead Intuitively – Corporate Coaching

Trending News

OPINION: The Case Against A 135-foot Cape Fear Memorial Bridge

Isabelle Shepherd - Jul 15, 2024

Payne Named Director Of Development At Hill School

Staff Reports - Jul 16, 2024

College Road Shopping Center Sells For $8.5M

Cece Nunn - Jul 16, 2024

Jones Tapped As WARM NC's CEO

Staff Reports - Jul 16, 2024

Once Slated For Apartments, Site Off Market Street Could Get 60 Townhomes

Emma Dill - Jul 15, 2024

In The Current Issue

Doctor Building Trust At Jordan Clinic

At the corner of 15th and Greenfield streets, the first clinic opened its doors in April with Emilia Parrott as lead physician and Nicholas...

Nonprofit Groups, Governments Aim To Preserve Area Trees

“If you speak to individuals, no one is against trees,” said Dan Camacho, the new executive director of the nonprofit The Alliance for Cape...

Apiture Measures Generational Tastes In Banking

A majority of the youngest American consumers – including 80% of Gen Z and 81% of millennials – report that digital banking is at the core o...

Book On Business

The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!



2024 Power Breakfast: The Next Season