U.S. Cellular has promoted Devon Hailey to store manager, according to a news release.

Hailey will serve as the manager at the Wilmington store at 343 South College Road. She most recently served as a business development manager for U.S. Cellular. 

Hailey has 15 years of wireless experience, officials said.

In her new role, Hailey is responsible for leading a team of wireless technology experts to help customers.

“Devon’s commitment ... to this community makes her the perfect leader for our Wilmington store," said Jeremy Taylor, director of sales for U.S. Cellular in eastern North Carolina, in the release.