These shoes were made for walking – and they'll be walking from Van Campen Boulevard to Mayfaire this month as the New Balance store changes location.
Store owner Dave Boseman has leased space in Mayfaire's Community Center, near the Harris Teeter and Bike Cycles. It will be Boseman's second store in the Mayfaire complex. Boseman, who also owns Boseman's Sporting Goods on New Centre Drive, also owns Life Is Good store located in Mayfaire Town Center.
Boseman based his decided to relocate the New Balance store as the lease on the Van Campen location was due to expire and after demographic studies showed a high concentration of his customers were centered near the Mayfaire area, he said. Boseman hopes to have the new shop open by May 25.
“It's a beautiful center and our Life is Good store does very well there. The New Balance store does very well where it is,” Boseman said, but he expects it to do even better in its new location.
The old location, next to The Cracker Barrel and around the corner from Walmart, lost two of its neighbors and the space that held Buffalo Wild Wings and Coldstone Creamery are empty. A lack of a street presence also makes the current store somewhat difficult to find, said Barry Washburn, store manager.
Washburn is pumped and ready to make the move. Washburn, 33 and a UNCW graduate, has worked for Boseman selling sporting goods since graduation and at the New Balance store for the past 10 years.
While losing square footage compared to its old location, the new space has been completely remodeled and outfitted to display the upscale version of the footwear company's line. In addition to sports shoes – walking, running, tennis – Washburn said the store offers a variety of dress shoes and apparel for an active lifestyle.
New Balance, which makes its athletic shoes in America, offers a range of sizes and widths that other manufacturers don't. They also sponsor a fitness walking club. Washburn is enthusiastic about the number of walking trails and sidewalks in the Mayfair complex, believing this will attract more people interested in an active lifestyle to participate in the club.
The Community Center with its feeling of a village, is popular with shoppers, said. Sue Rice, director of operations for Mayfaire.
“There are few places in this area today where one can pick up dry cleaning, stop and get their nails done and pop into Harris Teeter for groceries,” she said. “It's convenient. There's a synergy and an energy.”
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