Print
Restaurants

The Maine Lobster Roll Co. Coming Soon To Local Shopping Center

By Cece Nunn, posted Aug 14, 2019
The Maine Lobster Roll Co. is planned for a unit at the Austin Commons shopping center on Carolina Beach Road. (Photo by Cece Nunn)

A Wilmington couple plans to sell Maine lobster rolls at a shopping center on Carolina Beach Road.

Bill and Monica Irwin are awaiting permits before opening The Maine Lobster Roll Co. in unit No. 6 at Austin Commons shopping center, 5202 Carolina Beach Road. 

"It’s going to be just a straight Maine lobster roll, nothing fancy,” said Bill Irwin. “My family’s from Maine. We’ve been down here about seven years now, and every place I go, when I mention I’m from Maine, people say, ‘Oh, the lobster rolls!’”

Bill Irwin said the business is not like a traditional restaurant and won't have a changing menu.

“It’s going to be just lobster rolls and maybe a clam chowder or something like that for the side. There will be four, five or six different types of just basic lobster rolls."

The Irwins have lined up a lobster distributor in Maine, and the rolls will be New England-style hot dog rolls, which are flat on the sides and open at the top, Bill Irwin said.

“I just think Wilmington's ready for it,” he said. “We're hoping to fill that little niche market.”

The Irwins also plan to offer a carbonated beverage called Moxie, which was designated the official soda of Maine in 2005.

A main feature of The Maine Lobster Roll Co., Bill Irwin said, will be simplicity.

“Sometimes simpler is better,” he said. "Plain and simple is the whole idea of the thing."

He said a website for the lobster roll business, which is expected to open in the next couple of months, is in the works.

Ico insights

INSIGHTS

SPONSORS' CONTENT
Dave sweyer 300 x 300

The State Of The Rental Market In The Greater Wilmington Area

Dave Sweyer - Sweyer Property Management
Lynnwhitecell hwconsulting headshot

7 Tips For Delegating Better

Lynn Whitesell - Harris Whitesell Consulting
Sherrip2019 insights profile

That’s Who We Are

Sherri Pridgen - Cape Fear REALTORS®

Trending News

PPD To Offer 60M Shares In Initial Public Offering

Christina Haley O'Neal - Jan 27, 2020

Heavy Hitter Buys PlayerSpace

Cece Nunn - Jan 28, 2020

Port Opens New U.S. Customs And Border Protection Office

Christina Haley O'Neal - Jan 28, 2020

Adam Shay CPA Adds Three New Team Members

Christina Haley O'Neal - Jan 28, 2020

CloudWyze Adds Two To Its Executive Team

Christina Haley O'Neal - Jan 28, 2020

In The Current Issue

Real Estate Runs In The Family

Real estate firms often include multiple generations working alongside each other, and examples abound in the Wilmington area....


Working As A Husband-and-wife Team

The Wilmington business owned by husband and wife Devin and Brooke Skipper began with Devin as the sole employee about eight years ago befor...


The Most Fitting Trends Take Shape

The top fitness trends have been named by the American College of Sports Medicine, and they can be seen in the Wilmington area....

Book On Business

The 2019 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2019 Health Care Heroes
August 26, 2019 Power Breakfast: A Healthy Sale?
2019 WILMA Leadership Accelerator
2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`