Print
Restaurants

The Squeeze Aims To Please

By Kyle Hanlin, posted Apr 4, 2018
The Squeeze combines a steakhouse menu with a whimsical, casual environment. (Photo by Kyle Hanlin.)
Restaurateur Ralph Roof’s latest undertaking, The Squeeze, brings a distinctive brand of higher-end dining to Carolina Beach.
 
Known commonly as “Pops,” Roof is best known in Carolina Beach for Pop’s Diner and Pop’s Homemade Ice Cream that both bear his familiar nickname. With The Squeeze, his 37th restaurant, he is attempting to fill a void he saw in the town’s culinary offerings.
 
“I’ve always wanted to do it, and there is a need for it here (in Carolina Beach),” said Roof. “We don’t have a steakhouse. There are a couple of places that serve steak, but they’re not really steakhouses.”
 
The Squeeze opened on March 21 in the building at 12 N. Lake Park Blvd. that Roof bought in 2002, when he relocated from Northern Virginia. He envisioned it as a location for an ice cream shop, but it remained rented as an eight-room boarding house until 2016. Since then, Roof has worked to renovate the original two-story building into a suitable, one-story space for a restaurant.
 
While The Squeeze aims to satisfy the higher end of Carolina Beach-goers’ palates, creating a comfortable and still-casual environment was of primary importance when preparing the space. The Squeeze offers eight booths and three four-top tables.
 
“We want people to know us for our steaks and the high quality of the food,” said front-of-house manager Cameron Smith. “But we don’t want anybody to think that they can’t come in in their flip flops or that they can’t bring their children.”
 
The Squeeze’s menu offers diners steak and seafood offerings primarily, with steaks ranging from a 10-ounce sirloin for $19, to a whopping 32-ounce porterhouse at $59. Seafood dishes range from $18-$24, and include everything from fish and chips to shrimp fettuccine. The wine list offers variety but, by design, is limited in the overall number of selections as to not over-complicate the dining experience.
 
“We’ve got a good, concise, small wine list that covers the top wines,” said Smith. “We worked with our wine rep, and he just wanted to keep things to a minimum. We’re still at the beach, after all.”
 
For the more cost-conscious, the sidewalk chalkboard outside The Squeeze’s entrance usually will feature a special that will let diners get out the door for about $25. Lower-cost options will include hand-cut Cheshire pork chops from Heritage Farms in Goldsboro, NC, and 10-ounce, Angus-certified ribeye steaks.
 
“Everything is the best you can get,” said Chef Philip Phipps. “That’s what Pops wants. There are no shortcuts on anything.”
 
Until the summer tourist season begins, The Squeeze will be open daily 5 p.m. until 9 p.m., and will be closed on Tuesdays. As summer approaches, the restaurant plans to extend its hours and to launch a lunch menu that likely will include burgers and other sandwiches.

Story On The Map

Ico insights

INSIGHTS

SPONSORS' CONTENT
Webilm julieformal kellystarbuckcom mg 5471

Business is Growing at the ILM Business Park

Julie Wilsey - Wilmington International Airport
Img 1576c1

Is Diversification Oversold?

Eddie Nowell - South Atlantic Capital Management Group
Infinity 891835159

What is EMV and Am I Liable?

Kyle Thorpe - Infinity Payment Systems

Trending News

Wheelz Pizza Aims To Revolutionize Pizza Delivery

Jessica Maurer - May 22, 2019

Cameron Apartment Project Rezoning Request To Come Before Planning Board

Jenny Callison - May 23, 2019

JuSea To Offer Healthy Options On Carolina Beach Boardwalk

Jessica Maurer - May 22, 2019

New Tenants Announced For Leland Retail Center

Cece Nunn - May 23, 2019

Home Sales In April Slumped 12% In Wilmington Area; Decline Blamed On Inventory

Cece Nunn - May 22, 2019

In The Current Issue

Battleship North Carolina Unveils Its New Dock

A new dock will give Battleship North Carolina visitors a fresh angle to experience the World War II vessel, moored at 1 Battleship Road....


Curiosity Sparks Engineer's Career

On a day in Wilmington about four decades ago, elementary school student Ron Sparks asked a pharmacist a question, then watched as the blood...


Creating A Digital Arts Workforce

UNCW launched its digital arts program in fall 2017, hoping to prepare students in all facets of digital art through coursework that include...

Book On Business

The 2019 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`
Transporting the Future - Power Breakfast 3.12.2019
Health Care Heroes 2018