Session Beer Market Now Open On South College Road

By Jessica Maurer, posted Aug 2, 2017
Session Beer Market will hold a grand opening starting at 5 p.m. Friday. (Photo by Jessica Maurer)
Mike Donohoe has been brewing up plans for a bottle shop for the past several years, ever since he developed a passion and appreciation for craft beer.

He spent five years homebrewing and educating himself on the industry, while taking note of what he liked and disliked about bottle shops he visited. In putting together the business plan for Session Beer Market, Donohoe said he pulled ideas from the shops that left the best impression on him.
According to the company’s website, the term "session" is used in the beer world to indicate “a refreshing, balanced experience that allows you to have multiple beers, within a reasonable time period, without overwhelming your senses or reaching inappropriate levels of intoxication.”
Donohoe said while there is a focus on North Carolina beers, Session carries craft beer from across the country as well as some international labels. There are eight rotating taps as well as six coolers of individually priced beers that can be sold as singles or mixed six-packs. There also growlers, six-packs and larger format bottles.
Donohoe said he looked at more than a dozen locations, including in Hampstead, before he decided to open the shop in the Pine Valley area, at 3604 S. College Road. The former Liberty Tax location required some cosmetic renovations, as well as the installation of the draft system and coolers, a bar and custom-designed tables.
“In scouting locations, I felt that this area of town was underserved,” Donohoe said. “A thirsty pocket so to speak.”
Session Beer Market will host a grand opening celebration 5-11 p.m. Friday with raffles and live music from Kim Dicso. All taps will be dedicated to Wilmington breweries in honor of the grand opening.
“This is a fantastic beer community,” Donohoe said. “I’m looking forward to the continued growth and collaboration.”
Have a tip for Restaurant Roundup? Email [email protected].

Story On The Map

Ico insights


1 shaun olsen 300x300

Marco Marsala: A Cautionary Tale

Shaun Olsen - CloudWyze

Debunking the Myths of Bulk WiFi

Denver Hollingsworth - Epproach Communications

Five Reasons Nearly Half Of New Hires Fail

Hoop Morgan - The Forté Institute, LLC

Trending News

Business Community Remembers Beth Quinn, Co-founder Of She Rocks

Christina Haley O'Neal - Jan 17, 2018

Piano Bar And Lounge To Fill Aubriana's Downtown Spot

Cece Nunn - Jan 17, 2018

Made Mole Brewing Coming To Oleander Drive This Spring

Jessica Maurer - Jan 17, 2018

Six New Tenants Lease Space At Waterford Business Center

Cece Nunn - Jan 17, 2018

San Juan Cafe To Close

Jessica Maurer - Jan 17, 2018

In The Current Issue

Megasites Hold Potential For Big Industry

Could the potential for landing the next major employer in the Cape Fear region lie in Brunswick County? Local and regional economic develop...

Local Army Corps Team Has Full Plate

When two Category 5 hurricanes decimated the Virgin Islands in late summer, the Wilmington Army Corps of Engineers was tapped to lead the re...

Spectrum Expands Its Offerings On Bald Head

Spectrum recently launched new offerings for residential and business customers on Bald Head Island....

Book On Business

The 2017 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!



WilmingtonBiz Expo - Keynote Lunch with John Gizdic, CEO, New Hanover Regional Medical Center
Wilmington's Most Intriguing People of 2017
2017 Health Care Heroes