Wilmingtonbiz logo

Burney's Sweets & More Sweetens Hampstead

By Jessica Maurer, posted Apr 5, 2017
The bakery case at Burney's Sweets & More of Hampstead is filled with goodies, including Burney's signature croissants. (Photo courtesy of Burney's Sweets & More of Hampstead)
With three months under its belt and the support of an established franchise behind them, Burney’s Sweets & More of Hampstead is on its way to gaining a loyal following.

Milushka Reed opened Burney’s at Hampstead Station in January, and after working out a few initial kinks, the bakery is already expanding offerings.

This is the fifth location for the bakery, which originated as part of the Cape Fear Farmers Market in Elizabethtown. Michael Burney, franchise director and operator of the Elizabethtown location, said his parents passed down a love of baking and the recipe for Burney’s croissants, the item that they are perhaps most well known for.

“The croissants and our 15-layer chocolate cake are two of our best-sellers, which are available at every location,” Burney said.

Besides Elizabethtown and Hampstead, Burney’s Sweets & More also has locations Fayetteville, Clinton and Southport.

Reed said that in addition to a wide variety of sweets such as cookies, pies and cakes, Burney’s of Hampstead serves breakfast pastries and breakfast and lunch sandwiches. Pimento cheese and chicken salad are homemade as are a rotating selection of stuffed breads that include pepperoni, ham and cheese and turkey, bacon and cheese.  There is a full line of espresso drinks and smoothies and ice cream will be added to the lineup for the summer months.

Reed said she was first attracted to the business when she was introduced to their products while working in Clinton.

“I thought they had a fantastic product and I really liked the fact that it was a small family-owned franchise,” Reed said.

A lifelong baker, Reed is excited about her first business venture.

She said that while there have been some slow days over the past couple of months, she has seen an uptick in business as the weather has improved.

“People are out and about more now, and we look forward to serving lots of new customers over the summer months,” Reed said.

Burney’s Sweets & More of Hampstead is located at 14542 U.S. 17 in Hampstead.

Have a tip for Restaurant Roundup? Email us at [email protected].

Story On The Map

Join The Discussion

Similar Stories

Book On Business


The 2017 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!
Print Only
$24.95 - Qty
Print + Excel File
$79.95 - Qty

In The Current Issue

Marinas Respond To High Demand

For boat owners in the Wilmington area, it can sometimes be hard to find marina space, in wet slips or dry stacks. The demand for boat slips at local marinas appears to be back to pre-recession levels, according to local owners.

Lenders Note Rise In Investment Properties

It’s not news that the Wilmington area is seeing a strong demand for home mortgages. What may come as a surprise, though, is the increasing ...

UN Grants ‘Consultative Status’ To Novant Health

Novant Health has been granted special consultative status by the United Nations Economic and Social Council (ECOSOC)...

Ico topnews Editor's Picks

Local United Way Reduces Charitable Funding By 10 Percent

Christina Haley O'Neal - Jun 23, 2017 Trending News

Downtown Bookstore Changes Hands

Cece Nunn - Jun 23, 2017 Trending News

City Prepares To Market Gateway Properties For New Development

Cece Nunn - Jun 23, 2017 Trending News

Mojotone Could Be In New Building By September

Christina Haley O'Neal - Jun 21, 2017
Wealth Management

Pathfinder Wealth Consulting

Business owners helping business owners plan, achieve and protect their family wealth. We offer unbiased comprehensive financial planning, risk management unique to family owned businesses, retirement ...more

Ico trending Trending News

Ico newsinimages News in Pictures

Have a tip, pitch or guest column?  Send us a tip.

Gallery Galleries

Video Videos

Power Breakfast: Coach C.B. McGrath - June 2017
Wilmington's Most Intriguing People of 2016

Register to Continue Seeing Wilmington's Best Business Coverage!

There are three ways to register for free.

Sign in with LinkedIn, Facebook or create an account:

Already registered? Login here.

Your free registration includes:

  • Access to 10 articles per month on WilmingtonBiz.com
  • Email updates to stay informed on local business news
  • A mobile optimized website
  • Advanced notification of Business Journal events
  • Management of your digital and print subscriptions
Laptop iphone ipad