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S.C. Brand Expanding With Mayfaire Store

By Cece Nunn, posted Jun 2, 2017
A Southern Tide store in South Carolina. Three Southern Tide stores are scheduled to open in North Carolina this year, including one in Mayfaire Town Center. (Photo courtesy of Southern Tide)
A signature store for a South Carolina apparel brand is scheduled to open this year at Mayfaire Town Center, according to an announcement Thursday.

A Wilmington location of Southern Tide, a lifestyle and apparel brand based in Greenville, South Carolina, is part of the company's expansion strategy, which includes three North Carolina stores, according to a news release.

The other two are set to open in Raleigh and Asheville this summer, the release said.

After seeing success and increased brand interest with signature stores in South Carolina and Illinois, Southern Tide wants to expand its retail presence "in tandem with like-minded wholesale partners, who will own and operate these locations," according to the release.

The Southern Tide store at Mayfaire Town Center will be on Town Center Drive in a 1,500-square-foot portion of the space previously occupied by TrySports.

Southern Tide CEO Christopher Heyn said in the release, “Southern Tide is sold across the country, but we never want to forget our Southern heritage. Our new locations give a nod to the current celebration of Southern style embodying an authentic, active and classic point of view. Our new signature stores are all based in terrific communities that have immense opportunity for our brand. This retail expansion shows our continued growth across the country.”

The release said Wilmington’s coastal location and collegiate community "align seamlessly with the Southern Tide feel."

The store is expected to carry custom T-shirts created especially for Wilmington, as well as an assortment of game-day products for the University of North Carolina Wilmington, University of North Carolina Chapel Hill, East Carolina University and N.C. State University.

Founded in 2006, Southern Tide marketing materials say the company is known for its Skipjack polo shirt. The firm's clothing and other products are available in 850 specialty retailers and department stores in more than 45 states, as well as online. Southern Tide is a subsidiary of publicly traded Oxford Industries (NYSE: OXM).

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