Real Estate - Commercial

Fitness Studio On Way To Mayfaire; Training Facility Open At Lumina Station

By Cece Nunn, posted Jan 12, 2016
A trainer works with participants at a typical Orange Theory Fitness studio. A Wilmington location is expected to open at Mayfaire Community Center this year. (Photo courtesy of Orange Theory Fitness)
Editor's note: This version has been updated to add the name of the brokers involved in the lease transaction at Mayfaire Community Center. 

A new fitness studio is expected to open in Mayfaire Community Center this spring, while a different training facility recently began welcoming customers at Lumina Station.

The new Mayfaire tenant, Orange Theory Fitness, offers group classes led by a personal trainer where participants use gym equipment – treadmills, rowing machines, stationery bikes or elliptical machines – and technology to get the most out of their workouts, the studio manager said recently.

During the one-hour classes (30 minutes for cardio and 30 minutes for weight training), those working out wear monitors to get feedback, including their heart rate and the amount of calories they’re burning. Their workout numbers are shown on a screen, and the information and workout results can be sent to a member’s phone via an app.  

“It’s an awesome workout. You can burn up to 500 to 1,000 calories per class,” said Nikki Pierce, studio manager for the first Wilmington location of Orange Theory Fitness.

Pierce has been a personal trainer for 17 years. She said the owners of the Wilmington franchise, Susan and Dustin Gross of Wrightsville Beach, are shooting for a mid-April opening at 6800 Parker Farm Drive in Mayfaire Community Center, next to Lily Nicole & Co. They’ve already opened a pre-sales office in the center at 6801 Parker Farm Drive between Five Guys Burger and Fries and Roko Italian Restaurant. 

There's no membership fee for the month-to-month program, Pierce said, explaining that those who want to join can pay to attend unlimited sessions, opt for a set amount of sessions per month or use a punch card, and the prices are cheaper in the pre-sale phase.

Orange Theory Fitness has locations throughout the U.S. and in at least eight other countries, according to the company's website. The site says the company is "aggressively expanding to new areas." 

“If you’re a member, you can go to any one all over the world and get your work out in under your membership,” Pierce said.

Brokers Cody Cress and Tyler Pegg with The CRESS Group of Coldwell Banker Commercial Sun Coast Partners represented Orange Theory Fitness in the lease of the Mayfaire space.

At Lumina Station, AXIS Fitness + Training, which features group workouts and one-on-one personal training by appointment, recently opened in Suite 105. 

AXIS Fitness + Training owners and fitness coaches, Britt DeLoreto and Mike Barnhart, bring a combined 20 years of personal training and coaching experience to the training facility, according to a news release. Their training philosophy combines strength and conditioning, as well as functional movement patterns, into one program, the release said.

"We’re thrilled to partner with AXIS Fitness + Training to bring their fresh fitness concept to Lumina Station,” said Sue Sielecki, general manager of Lumina Station at 1904 Eastwood Road, in the release. “We are always exploring new and innovative ways to enhance the charming collection of shops, boutiques, restaurants and services that locals and visitors have come to love at Lumina Station, and AXIS Fitness + Training is the perfect addition.”

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