Nori Asian Fusion Rolling Into The Pointe At Barclay

By Jessica Maurer, posted Jan 3, 2018
The owner of Nori Asian Fusion and Sushi Bar says the eatery will be traditional yet trendy. (Photo by Jessica Maurer)

Jing Chen, co-owner of Nikki’s Steak House & Sushi Bar, 1055 Military Cutoff Rd., has signed on for a new venture called Nori Asian Fusion & Sushi Bar, a restaurant on its way to The Pointe at Barclay in midtown Wilmington. 

Chen and her husband, Yun Zhao, purchased Nikki’s Steak House and Sushi Bar from her uncle, Johnny Chen, two years ago, after working at several Nikki’s locations in town for nearly 10 years.

But Chen said that now she is ready to embrace a new challenge. She said she has always planned to one day own her own restaurant and when her uncle learned of the availability of space at The Pointe, he encouraged her to take the next step. 

She describes her vision for Nori as traditional-yet-trendy. She said that the success of Nikki’s shows that Wilmington’s demand for sushi has grown tremendously in the past decade, and she feels that customers are ready for something more. 

“People are much more adventurous now and are ready to try new things beyond the rolls and sashimi they have come to love,” Chen said.

Nori will serve authentic Japanese sushi blended with new trends. There will be a focus on Omakase-style sushi, meaning “chef’s choice.” These offerings will allow the chef to create each order individually, using the freshest and most choice ingredients, including imported Japanese seafood that is shipped fresh overnight. 

“We have been experimenting with this fish coming in directly from Japan and it is incredible,” Chen said. “In some cases, the flavor is much more mild and buttery; it’s just delicious.”

Chen, who grew up in New York City’s Chinatown, will serve a variety of Chinese, Malaysian and Thai dishes that she was accustomed to eating throughout her childhood.

She will also place a heavy emphasis on educating customers on sake, hoping to introduce them to the wide variety of sake flavors available and how to best pair them with Asian food. 

Nori will feature a large bar and sushi bar with an 80-seat dining room and a private party room for 12. There will also be a large outdoor patio. 

A mid-February opening is expected. 

Have a tip for Restaurant Roundup? Email [email protected].

Story On The Map

Ico insights


Chris coudriet headshot 300x300 10211545555

Social Workers Advocate, Support and Encourage

Chris Coudriet - New Hanover County Government

Non-profit or Social Enterprise: Why it Matters

Diane Durance - UNCW Center for Innovation and Entrepreneurship

What are We Selling?

Sabrina Davis - Port City Signs & Graphics

Trending News

ILM Set To Get New Jet Bridge, Readies For United

Christina Haley O'Neal - Mar 21, 2018

Washington NC-based Meal Prep Service Opens Wilmington Location

Jessica Maurer - Mar 21, 2018

Open Air Dining And Drinks At Cloud 9 Rooftop Bar

Jessica Maurer - Mar 21, 2018

Nori Asian Fusion & Sushi Bar Now Open At The Pointe At Barclay

Jessica Maurer - Mar 21, 2018

GE Aviation Invested $36M In Wilmington Last Year

Christina Haley O'Neal - Mar 20, 2018

In The Current Issue

Hampstead Lures Commercial Projects

Those interested in creating new commercial development in recent months have been searching Pender County’s Hampstead area for suitable spo...

In-home Service Firms Merge

Two Leland-based businesses that provide a range of in home care services are poised for future growth with the recent announcement of their...

Realtors Seek To Dive Into Global Market

Billions of foreign dollars were invested in the nation’s real estate last year, and Cape Fear Realtors are looking to bring more of that in...

Book On Business

The 2018 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!



WilmingtonBiz Expo - Keynote Lunch with John Gizdic, CEO, New Hanover Regional Medical Center
Wilmington's Most Intriguing People of 2017
2017 Health Care Heroes