Print
Technology

New App Connects Buyers And Artists

By Jeff Hidek, posted Mar 10, 2017
Tayloe/Gray held a pop-up gallery recently at Bourgie Nights to launch the firm’s new art buying platform PayForArt.com. (Photo courtesy of Tayloe/Gray).
Hanging artwork in coffee shops and restaurants has always been a great way for up-and-coming artists to get exposure for their work. But it’s rarely been a great way to sell it.

Unlike more formal, established galleries, small coffee shops and restaurants often don’t have the infrastructure or, frankly, time, to add “art dealer” to their list of duties.

So when latte sippers take a shine to a piece on the walls, they often have to deal with the artist directly, which means tracking down contact information and setting up a meet. And that gives the interested party plenty of time after their caffeine high wears off to decide that sketch isn’t worth the hassle.

Andrew Gray can relate. After spending days trying to get up with an artist whose work he wanted to buy, Gray saw the need for a better way to pay. And he realized his company could build it.

As a partner and chief technical officer at the Tayloe/Gray digital marketing and technology firm in Wilmington, Gray tasked his team with streamlining the process of paying for art.

The result? The simply but aptly named PayforArt.com.

The process is simple enough. When artists register their art with the site, they get an individualized six-digit code for each piece. Those codes are displayed alongside the artwork with instructions to visit PayforArt.com to buy the piece. A buyer accesses the site via a smartphone or other device, types the code into the site, then pays securely with a credit card (through e-commerce platform Stripe). Then they can show the confirmation screen to the busy barista and take the piece home.

Gray hopes the easy process will encourage more people to purchase art they enjoy – and get more artists paid for more pieces.

PayforArt.com collects 5 percent of the sale price, plus 5 percent of any commission paid to the venue. Stripe also collects 3 percent plus a 30-cent transaction fee.

So a $100 painting sold at a coffee shop that takes 20 percent commission would earn the artist $70.70. The venue would collect $20 and PayforArt. com would collect $6. Stripe pockets the remaining $3.30.

“People keep saying it’s a good idea,” Gray said recently. “I’m getting interesting outreach from people across the state.”

PayforArt.com officially launched Jan. 27.

And you can already use it to pay for art at Bombers Bev Co., Coastal Cupcakes and Palate in Wilmington. But Gray wants to go national, and quickly.

Ultimately, Gray knows to find success it’s the artists, not just the patrons, who need to fall in love with PayfortArt.com. So Tayloe/Gray will organize pop-up art shows at locations across the country to spread the word about the site and encourage artists to try it out.

A pop-up is already planned for early March in Los Angeles, and Gray hopes to follow that up with events in other North Carolina cities in the next few months.

The whole process has moved quickly since that week Gray tried to track down that artist to pay for a $20 print, but Gray said he’s enjoyed developing an application in-house.

“It’s a little more cutting edge than we normally do,” he said, adding that they’ve been able to try out features they’ve never used before. This is the first time they’ve developed something with Stripe, for example.

“It’s been a really good learning opportunity,” he said. “We get to try new things without risking a client’s money – or getting client approval.”
Ico insights

INSIGHTS

SPONSORS' CONTENT
Susan 2 april242017

Lessons Learned in Paradise

Susan Willett - Old North State Trust, LLC
Img 0621

Beware the New Tax Laws!

Karen Durda - Century Accounting and Tax Services, Inc.
Corey61

Employers: Does your Job Description Suck?

Corey Lewis - Cape Fear Jobs

Trending News

Live Oak Bank Names New President

Jenny Callison - Apr 23, 2018

Developer Of The Avenue Won't Seek Development Agreement

Cece Nunn - Apr 23, 2018

Four Local Startups Led By Women Selected For NC IDEA Program

Christina Haley O'Neal - Apr 24, 2018

South State-Park Sterling Merger Now Complete

Jenny Callison - Apr 23, 2018

UNCW Names Miles Lackey Vice Chancellor For Business Affairs

Christina Haley O'Neal - Apr 24, 2018

In The Current Issue

Rates, Mortgage Demand On The Rise

Mortgage rates may be inching up, but demand for mortgages remains strong in the Wilmington market, say brokers....


Risks, Rewards In Outdoor Industry

Living the dream isn’t easy. When Capt. Dave Tilley makes his way to the Wild Rover III in the Carolina Beach Marina, he’s not sure what his...


Area Attorneys Land On 2018 LEGAL ELITE List

On this year’s Business North Carolina annual list of Legal Elite lawyers, 705 attorneys were selected, fewer than 3 percent of the state’s...

Book On Business

The 2018 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

WilmingtonBiz Expo - Keynote Lunch with John Gizdic, CEO, New Hanover Regional Medical Center
Wilmington's Most Intriguing People of 2017
2017 Health Care Heroes