Print
Marketing/Media

Wilmington-based Proclaim Interactive Acquires Advertising Company

By Johanna Cano, posted Jan 29, 2019
Sam Holt (left) founded Catalyst Advertising which was recently acquired by Spence Hackney (right) president of Proclaim Interactive. Holt joins the Proclaim team as a marketing analyst. (Photo Courtesy of Proclaim Interactive)
Proclaim Interactive, a Wilmington digital marketing agency, has acquired Catalyst Advertising.

Proclaim bought the Burlington-based advertising company to create a strategic opportunity for the business and clients, bringing data analytics expertise to the team, Spence Hackney, Proclaim Interactive president, said Tuesday.

Hackney did not disclose the terms of the deal.

“We really were attracted to the talent that they have, their abilities were proven,” Hackney said of the acquired company.

Catalyst Advertising was established in 2014 by Sam Holt, who is now part of the Proclaim team where he manages strategic analysis and reporting, reputation building and general marketing implementation, according to a news release.

The acquisition and recruitment of Holt would allow Proclaim to offer better services, Hackney said.

“We’re the only ones in the market that have a dedicated position for a marketing analyst,” he said. “We can make market decisions based on truth instead of intuition.”

With Holt on board, Proclaim Interactive now has about 15 employees. Holt was the only employee at Catalyst Advertising.

“Through Catalyst, I’ve been privileged to help many organizations I believe in succeed, including clients in small business, government, healthcare and non-profit,” Holt said in the release. “By joining Proclaim Interactive, my clients will be able to access a deep range of talent and skill, and I’m really excited about what this opportunity holds."

Proclaim Interactive was founded in Wilmington in 2000 and provides design, marketing and media services. Some companies it has worked with include Lower Cape Fear Hospice, EmergeOrtho and Conway Medical Center, in Conway, South Carolina.

"We found that purchasing already successful firms is a good way to expand our capacities," Hackney said.

The firm plans to expand its company further this year, he said.
Ico insights

INSIGHTS

SPONSORS' CONTENT
Dallas headshot 300x300

What You May Get Wrong About Business Valuations

Dallas Romanowski - Cornerstone Business Advisors
Hewet60

Go Ahead, Change Your Mind!

Ron Hewett - Academy Leadership
Chris coudriet

Purpose-Designed Government Center and Redeveloped Land Will Benefit the Community

Chris Coudriet - New Hanover County Government

Trending News

Here's Who's In Advisory Group On Potential NHRMC Deal

Cece Nunn - Oct 14, 2019

City Staff Recommends Moving Forward With $90M Proposal

Christina Haley O'Neal - Oct 14, 2019

South-Tek Systems To Relocate Wilmington Operation To U.S. 421

Christina Haley O'Neal - Oct 14, 2019

In The Current Issue

Seasonal Spice: Pumpkins Have Arrived

Pumpkins, a fruit part of the cucurbit family of plants, come in all sizes, colors and shapes and without a doubt, their presence in homes a...


Keeping Track With Rail Realignment

It's Aubrey Parsley's job to tackle the task of moving commercial railroad tracks out of the middle of the city of Wilmington....


Local Resources Target Global Business

Some resources have recently become available to help local firms navigate dealings in global trade....

Book On Business

The 2019 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

August 26, 2019 Power Breakfast: A Healthy Sale?
WILMA's Leadership Accelerator
2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`