Print
Marketing/Media

Wilmington-based Proclaim Interactive Acquires Advertising Company

By Johanna Cano, posted Jan 29, 2019
Sam Holt (left) founded Catalyst Advertising which was recently acquired by Spence Hackney (right) president of Proclaim Interactive. Holt joins the Proclaim team as a marketing analyst. (Photo Courtesy of Proclaim Interactive)
Proclaim Interactive, a Wilmington digital marketing agency, has acquired Catalyst Advertising.

Proclaim bought the Burlington-based advertising company to create a strategic opportunity for the business and clients, bringing data analytics expertise to the team, Spence Hackney, Proclaim Interactive president, said Tuesday.

Hackney did not disclose the terms of the deal.

“We really were attracted to the talent that they have, their abilities were proven,” Hackney said of the acquired company.

Catalyst Advertising was established in 2014 by Sam Holt, who is now part of the Proclaim team where he manages strategic analysis and reporting, reputation building and general marketing implementation, according to a news release.

The acquisition and recruitment of Holt would allow Proclaim to offer better services, Hackney said.

“We’re the only ones in the market that have a dedicated position for a marketing analyst,” he said. “We can make market decisions based on truth instead of intuition.”

With Holt on board, Proclaim Interactive now has about 15 employees. Holt was the only employee at Catalyst Advertising.

“Through Catalyst, I’ve been privileged to help many organizations I believe in succeed, including clients in small business, government, healthcare and non-profit,” Holt said in the release. “By joining Proclaim Interactive, my clients will be able to access a deep range of talent and skill, and I’m really excited about what this opportunity holds."

Proclaim Interactive was founded in Wilmington in 2000 and provides design, marketing and media services. Some companies it has worked with include Lower Cape Fear Hospice, EmergeOrtho and Conway Medical Center, in Conway, South Carolina.

"We found that purchasing already successful firms is a good way to expand our capacities," Hackney said.

The firm plans to expand its company further this year, he said.
Ico insights

INSIGHTS

SPONSORS' CONTENT
Tonyharrington wrar300x300

Wilmington Real Estate In 2020

Tony Harrington - Cape Fear REALTORSĀ®
Dave sweyer 300 x 300

8 Signs It May Be Time To Call In The Professionals To Manage Your Investment Property

Dave Sweyer - Sweyer Property Management
Carolinemontgomery4

The Incentive Stock Option Tax Trap

Caroline Montgomery - Adam Shay CPA, PLLC

Trending News

For $100M Waterfront Project, Construction Begins

Cece Nunn - Aug 10, 2020

Developers Plan $8.5M Spec Building In First Construction At Brunswick Megasite

Christina Haley O'Neal - Aug 11, 2020

Hendrick Acquires Auto Dealership From Neuwirth Motors, Completes Moves

Cece Nunn - Aug 11, 2020

Private Preschool Opening Wilmington Location

Cece Nunn - Aug 11, 2020

Home Sales Jump 34% In July, Realtors Report

Cece Nunn - Aug 10, 2020

In The Current Issue

Major Project Would Impact Southport

The developer of River Place in downtown Wilmington is partnering with Bald Head Island Limited on a nearly 400-acre development dubbed Proj...


Catching Up With Businesses

Starting in March, the Business Journal featured area businesses and how they are adjusting operations, innovating and coping in general wit...


Some Of The Latest News On The PPP, Disaster Loan

Two programs offered by the U.S. Small Business Administration inĀ­tended to help keep small businesses afloat during the current economic do...

Book On Business

The 2020 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2020 Leadership Accelerator: Virtual Workshops for Real Leaders
2019 Health Care Heroes
August 26, 2019 Power Breakfast: A Healthy Sale?
2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`